Understanding the breadth of comvort's market penetration, Siemens asked Comvort to develop a campaign that could be uniform, yet adaptable throughout the world.
Create a new campaign for the Industrial Solutions and Services division to promote water filtration services for industrial manufacturers.
A mix of rational and emotional arguments was the right answer to promote Siemens water technologies. The messages managed to combine the concept of water being our number 1 source as well as an essential element in any industrial process. Sustainability, quality and production efficiency were key word in the campaign.
Comvort responded with a campaign that was truly stunning and effective.