The Comvort group was founded in 1989 by the marketing guru Karl Jacobi, Karl was born in Cologne, Germany.
Cologne is considered the city of Germany with the most latin mentality of all, where carnival is celebrated in style.
Karl Jacobi is a person with great sense of humor, very responsible and methodical and with great analytical capabilities.
From a very young age he was in well known German boarding schools where he faced very competitive challenges that made him grow and formed his personality and character.
After having the position of Managing director in different advertising agencies in Germany, Karl visited Barcelona and fell in love with the city, its customs and its people. He arrived to stay in 1982.
In 1989 he founded Comvort, a network of independent advertising agencies -at an international level-, of which he is currently President.
The ABC newspaper, the IPMarkt magazine, the German Frankfurter Allgemeine Zeitung and the Werben-Verkaufen are some of the Communications Media that often seek Karl’s opinion. He is also one of the Advertising Gurus chosen by the journalist Clemente Ferrer Roselló and mentioned in his books “Los Gurus de la Publicidad” and “Todos los nombres de la Publicidad”
Karl has many hobbies:
Since he was young he dominated skating in four wheels and specialized in disco dancing; he taught many people this which was something unknown in Barcelona then.
Another of Karl’s passions is sailing, he specifically likes catamaran regattas; in the 80’s he participated successfully in several regattas.
Karl also ventured in the world of motor racing, and was a successful racing driver for many years in the Spanish Speed Championship, Pre-65 category. He achieved many victories in circuits such as Montmeló, Jarama, Jerez de la Frontera and Ricardo Tormo among others. Some of his achievements are:
Cataluña Champion 1998, Champion of the Spanish Cup 1998 and 1989, Champion of Classic Series of Spain 2003.
Karl also loves music and is a self-taught musician, he plays bass and sings in a rock group called Group Sixty Six. For several years, and with great musicians, the group had performances in various stages of Catalonia and in Harley Davison concentrations like the one took place in the Montjuic fairgrounds in Barcelona in 2009
Academic and professional studies:
- Visual communication
- Radio and Television technician
- Automotive mechanic