Women in leadership – what makes public speaking so important to them?

Believe it or not, speaking in public is a national fear most people in business have. Research has proven that women in particular deal with very large obstacles. Even though many women have strong personalities, they cannot develop a “voice” thus are unable to express them through public speaking. Girls lose their capacity to speak up in early adolescence. If that ability is not nurtured on time, they eventually become afraid of standing out and they remain silent.

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Speaking in public while relating to others

Speaking in public is not just about speaking in front of people. It’s also about speaking while relating to them. Everyone can stand on a podium and hold a speech; but how many can do that while engaging those in the audience? Public presentations additionally involve communicating with employees, customers, clients and investors, as well as answering challenging questions from colleagues and superiors.

A lot of women find it difficult to convey ideas on the phone or in front of a large group of people. Inspiring and influencing people’s perception is tough because it involves speaking with authority and credibility. Fortunately, there are ways women can do that. All they have to do is take a risk and make themselves visible.

Establishing relationships

Speaking in public is an ability that can only be mastered with practice. Women must learn to speak in front of an audience if they want to thrive in the business environment. A detailed, accurate presentation can open a lot of doors for them. It can help them build strong relationships with their listeners. Confidence and authenticity are paramount when giving speeches. Whether you’re talking to employees or you’re getting ready to close a deal with an investor, it is important to believe in your strengths. You can do it providing that you can find the courage to showcase your expertise through words and body language.

Communicate, connect and inspire

In order to become an experienced leader you have to learn to communicate, connect and inspire. Speaking in public is a vital aptitude in business. One cannot thrive without it; self-awareness, people skills, self-management and social awareness are traits a leader must possess in order to help his/her companies succeed. Unlike men, women are a lot more sensitive. They’re sentimental and they often take things too personal. However, with proper training they can learn to express themselves and not let their emotions take over their judgment.

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Control your voice

Women should learn to control their tone of voice when holding presentations. They should stay away from sentences that seem like questions. Raising your voice at the end of a phrase creates confusion. That’s why you should listen to yourself speak first. Do that in private in front of the mirror, or better yet, record yourself speak. It will be easier for you to spot errors, not to mention that if you like what you hear your level of confidence will automatically increase too. Statements should sound like statements, so lower your tone and keep things casual.

Find your style

Women in leadership shouldn’t let themselves intimidated by their male counterparts. In order to feel confident while speaking in public, you have to find your style. Learn to feel comfortable on stage. Some people like to speak standing up, others prefer to sit down or move around holding a pen in their hands (or any other object). What makes you feel relaxed when you’re on stage or talking to a group of people? After you’ve made a decision you should begin focusing on perfecting your style.

Use your “womanly” traits to keep the audience engaged. Show compassion, altruism, and empathy. Don’t be afraid of letting people see the real you. Just because you’re a successful business woman it doesn’t mean you have to emphasize on your “bossy” attitude. Men usually do that; they always want to appear superior, and that’s usually because underneath they have serious insecurities they don’t want to deal with.

Speaking in public is paramount in business, and every successful business woman knows that. The more people you can move with your words and presence the better chances you have to take your company to new heights. Don’t let anyone intimidate you and use your “womanly powers” to draw attention. It will all be worth it in the end!

Professional Guest Post by Denny Averill (LondonSpeakerBureau.com!)

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