What are you listening to?

 

The current situation of the market has completely changed, as the digital world has taken over and the model of communication we used to use is not sufficient anymore.

The global crisis, the availability of information on the net, witty consumers and the lack of trust in the corporate messages make companies adopt ultra-competitive behaviour.

Now, more than ever, companies need to focus on their client relation philosophy, to overcome the traditional approach based on unidirectional advertising.

The answer is a new competitive outlook that requires compiling as much information as possible from clients, in order to give the right value to our products that respond to their specific needs.

The use of the web has revolutionized the way people interact, as internet enhances both the ability to gather knowledge and also the user experience.

Strategies in “Communication 2.0” are addressed at people, in order to share and arouse passion about services and products.

Reaching our target depends on how we handle the following concepts:

  • Content: Brands must (i) create and make the content highly accessible, and (ii) show commitment to their customers, as that is the core of the strategy that strengthens the sense of belonging.
  • Conversation: the content is not enough in itself as it needs to generate interaction.
  • Being contagious: the content and the conversation must be viral, a quality that can only be given by users themselves from the intensity and character of the conversations held.

The first step to be taken to become part of this new model of marketing and communication is to listen to our audience. Then, work on giving them what they expect from you, as they are the ones that will use the information of your brand, comparing, talking to other people and commenting on it.

New consumer profiles have been born and companies cannot completely control the “blurb” created by the internet users.

This is the result of an intelligent online society!

Related reading

“The long tail economy” by Chris Anderson
 
  “Wikinomics” by Don Tapscott, Anthony D.Williams
 
 
“The Cluetrain Manifesto” by Rick Levine, Christopher Locke, Doc Searls and David Weinberger.
 
 

23 comments

  1. After looking at a number of the articles on your blog, I
    honestly appreciate your technique of writing a blog.
    I added it to my bookmark site list and will be checking back in the near future.
    Please check out my website too and tell me your
    opinion.

    • Vicky Perez-comvort says:

      Thank you for your nice comment. I have visited your website and I seriously appreciate your content.
      The articles have really peaked my interest.

  2. Schreib doch bitte nochmal ein wenig ausführlicher. Möchte sehr
    gerne mehr darüber hören.

    • Vicky Perez-comvort says:

      Vielen Dank für Deinen Kommentar!
      Wir freuen uns, wenn Du uns bald wieder besuchst und weitere Artikel kommentierst!
      Deine Seite gefällt mir ebenfalls , sieht sehr interessant aus!

  3. Every weekend i used to visit this website, as i wish for enjoyment, as this
    this site conations in fact fastidious funny
    stuff too.

  4. A few friends have understood that their marriage was annulled, some even transmit
    info blog interposed.

  5. I do not even know how I finished up here, however I believed this put up was great.
    I do not know who you might be however definitely you’re going to a famous blogger for those who are not already. Cheers!

  6. Hiya! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My blog looks weird when viewing from my iphone 4. I’m trying to find a theme or plugin that
    might be able to correct this issue. If you have any suggestions, please share.
    Cheers!

  7. great points altogether, you just gained a new reader.
    What might you recommend in regards to your post
    that you just made some days ago? Any certain?

  8. Disabled apps are at bottom on the list. If still can’t re-enable it, you’ve to factory reset your telephone then.

  9. It’s truly very complicated in this busy life to listen news on TV, therefore I just use world wide web for that purpose, and get the latest news.

  10. I know this if off topic but I’m looking into starting my own weblog and was wondering what all is needed to get set up? I’m assuming having a blog like yours would
    cost a pretty penny? I’m not very internet savvy so I’m not 100% sure. Any suggestions or advice would be greatly appreciated. Cheers

  11. Touche. Great arguments. Keep up the great spirit.

  12. Hello there! This post couldn’t be written much better! Reading through this article reminds me of my previous roommate! He always kept preaching about this. I’ll send this information to him.
    Fairly certain he’s going to have a very good read. I appreciate you for sharing!

  13. Comvort says:

    Thanks! Please feel free to share!!!

  14. Do not be too cautious or impulsive this week. We’ll feel
    as although issues might be past our control. That was all I required to put
    my mind, and heart, at ease.

  15. I do agree with all the ideas you have offered on your post.
    They’re really convincing and can certainly work. Still, the posts are too
    quick for beginners. May you please prolong them a little from subsequent time?
    Thank you for the post.

  16. I’ve been browsing online more than 3 hours today, yet I
    never found any interesting article like yours. It’s pretty worth
    enough for me. Personally, if all webmasters and bloggers
    made good content as you did, the web will be a lot more
    useful than ever before.

  17. Read This says:

    It is appropriate time to make some plans for the long run and it’s time too be happy.

    I’ve read thbis put up and if I could I desre to cohnsel
    you few interesting things or suggestions. Maybe
    you can write nex articles referring to this article.
    I desire to learn even more issues about
    it!

Leave a Reply

Your email address will not be published. Required fields are marked *