Tag Archive for media

Blogs Emerging as News Release Platform

Press releases are press releases, and blog are blogs. Never the twain shall meet? That depends…

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More than half (60%) of PR executives said they have not used blog type news releases without a formal news release, according to an exclusive study conducted by marketing communications agency MWW.

Among those PR executives who are using a blog style release without the accompaniment of a formal news release, 44% of the respondents said they plan to use more blog style releases in the future while only 6% said they would use them less.

“It’s not blogs versus news releases, that’s the wrong discussion,” said Ephraim Cohen, executive VP of technology and digital content at MWW. “The discussion should be around formats, and when to use one, or the other, or both.”

The online study, which was conducted in December and January, garnered a total of 42 responses. Nearly 80% of the respondents work in communications for a company or PR agency, with 42% in a management or supervisory role.

Despite the tremendous growth in social platforms, formal press releases still hold sway with stakeholders, according to the survey.

“It’s a formal documentation of the news, whereas a blog is a place to further the dialogue to what’s in the news release, and then, if it’s appropriate, extending to other mediums such as video,” Cohen said.

He stressed that traditiional and new media outlets alike still expect a formal press release for news and information. “As expectations change our delivery of news will change, as well.” PRN

Source: MWW

Ephraim Cohen, ecohen@mww.com.

 

6 Media Pitching Do’s—and 1 Don’t

Getting journalists and other influencers in your market to respond to your story pitches comes down, as they say, to building relationships. This takes time—years, in fact—and time may not be what you have much of these days. Perhaps you need to get someone to respond to a pitch within the next three hours.

These six tactical media pitching do’s (and one media pitching don’t) from Jane Carpenter, head of public relations for online home products and furnishings retailer Wayfair, and a presenter at PR News’ Jan. 28 “Pitching the Media” webinar, will help see you through the anxiety of short deadlines and high media placement expectations.

1. DO invest in great photography and send images with every announcement.

2. DO get your CEO and key execs on Twitter (if only to engage with journalists).

3. DO keep meticulous records on all reporter touch points and history.

4. DO take advantage of every time your CEO or execs are in a key media city (San Francisco, New York) to squeeze in in-person meetings.

5. DO insist on time with top execs to brainstorm new media angles and pick their brains for insight or news they may have discovered in their regular interaction with other industry leaders.

6. DON’T get in the way if a reporter wants direct access to your company’s top executives but DO stay in the loop on all interaction.

There’s still time to register for the Jan. 28 webinar “Pitching the Media: How to Cut Through the Clutter.” Wayfair’s Jane Carpenter will be joined by Beth Monaghan, principal and co-founder of InkHouse, and Tracy Schario, communications officer and clean energy lead for the Pew Charitable Trusts.

Text by Steve Goldstein: @SGoldsteinAI