There are currently 5.3 billion mobile subscribers worldwide. The mobile revolution is spreading at an unstoppable rate, and mobile marketing is a rapidly growing trend on a global level and provides many of our clients with new opportunities to connect with their customers.
In fact, half of all local searches are performed on mobile devices and consumers are twice as likely to purchase from retailers that have mobile-specific websites.
So, for businesses wanting to make the transition, we have listed 4 key points in Mobile Marketing:
- Browser-based Mobile Applications For many companies contemplating the development of mobile applications, often their toughest decision is the choice of platform: Android, Apple, BlackBerry, Palm or Windows. To avoid multiple platform development costs, frequently browser-based mobile applications are chosen, as they are not solely dependent on any external platform.
- Mobile Coupons Mobile coupons are an effective way of attracting customersâ€™ attention: (a) at the point of sale, and (b) with a specific offer.
- Mobile Online Shopping Consumers use their smartphones to locate products and services from companies, and then purchase them directly. The so-called m-commerce is one of the great growth engines of Online Shopping.
- Near Field Communication (NFC) NFC technology allows mobile devices with this system to share data with other NFC devices nearby. This is especially useful for making payments directly from smartphones.
For a quick overview and some interesting statistics on Smartphone Users, please watch â€œThe Mobile Movement: Understanding Smartphone Consumers”