Among the vast array of technologies that have changed the way companies handle marketing, one of the most prominent innovations are smartphones. Just think about how often you check your smartphone everyday.
Mobile marketing is a multi-channel strategy which includes a wide range of activities that connect advertisers to a broader customer base through mobile devices and networks.
This is excellent for marketers since it increases the value of the advertising that gets through.
When done right, this type of marketing provides customers with personalized information so they can get what they need exactly when they need it. Basically, it is a win-win!
Being early adopters of this marketing trend gave many renewed brands a tremendous advantage over their competitors.
Below, an infographic created by App Geeks about the advantages of using mobile marketing.