Archive for Psychology

Some marketing lessons to learn from Apple

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40 Facts about how psychology of color can boost your website conversions

40 Facts About How Psychology of Color Can Boost Your Website Conversions

Business etiquette and body language blunders

 

There are certain behaviors we all know will raise eyebrows and offend people. Standing too close to someone while talking, double-dipping, and a feeble handshake, are all examples of behaviors that others find off-putting.

Particularly in business, it’s crucial to avoid the common pitfalls and adhere strictly to etiquette, especially when in a foreign setting.

While Westerners are suspicious of people who avoid eye contact, East Asian cultures don’t consider looking someone in the eyes a must. In fact, many Chinese and Japanese consider steady eye contact provocative.

But there are also more subtle, perhaps culturally specific faux pas, and committing them can be as easy as inadvertently checking the time while speaking to someone, or nodding too frequently.

Then, of course, there are the behaviors we don’t even catch ourselves displaying, but which nonetheless cause others to take a dislike to us, such as fidgeting and clenching our fists, or crossing our arms during a conversation.

We’ve looked at a selection of common etiquette breakers, and some you may not have considered before.

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Business Etiquette and Body Language BlundersBusiness Etiquette and Body Language Blunders

Infographic by Swiss Canadian Capital

 

Business books for 2016 – take your game to the next level

Thousands of business books are published every year. Many of them are a good read, but only some are really worth your while. Unfortunately, the daily entrepreneur is an extremely busy individual. Among all those employees and daily business responsibilities, finding time to read is nearly impossible. The key to success in today’s cut-throat business environment is all about motivation. There’s time for everything; all you need to do is stay organized. The following business books will offer you the drive you need to make a change and really take your company to new heights.

Lean Business Planning, by Tim Berry

Tim Berry is the founder of bplans.com and Palo Alto Software. He’s an outstanding entrepreneur and a guru of everything business related. In his book, Berry tries to make its readers understand that a business plan is NOT the key to success. It’s all about the planning itself and about the journey. Rather than focus all your attention on a single master plan for your start-up, consider a manageable plan that’s adaptable and easy to understand by your team.

Elon

Elon Musk, by Ashlee Vance

This book about the mind of a pioneer named Elon Musk, the founder of the famous SpaceX, PayPal and Tesla Motors. The author lets readers enter his genius mind, get inspired from his innovative ideas, and find a way to take their businesses to the next level too. In Elon Musk you’ll read about what it really takes for someone to become rich, and how far is one willing to go to make a change and have an impact on the future.

Mindsharing, by Lior Zoref

Mindsharing is an interesting business book about collective intelligence. It explores the idea of brainstorming and teamwork, and it emphasizes on the importance of working with a crowd to yield positive results. Why rely solely on your abilities when you can put together more than one brilliant brain to attain great success in business? According to the author, there’s an astounding amount of power in mind sharing. It can help you progress on both a personal and professional level; that’s because you’re constantly learning new things.

Work Rules, by Laszlo Bock

Laszlo Bock is the head of People Operations at Google. In this book, readers are taught about the great importance of hiring the best people for your business. Work Rules relies on data and research on the matter, and it attempts to prove that open-space work environments and happy employees are the key to a better company culture. If you think your employees need some motivation, or that you need some advice on how to be a better leader for your people, then you should definitely make time to check it out.

Work Rules Comvort

The Digital Marketer, by Larry Weber

Is your business operating in the advertising and marketing domain? Are you running out of ideas when it comes to developing new campaigns and retaining new customers? Well then you’re in luck. The Digital Marketer is a great book for business. It reveals some amazing tips about marketing strategies, and it offers a clear perspective of today’s most effective trends. Stop focusing on your brand and start centering your attention more on your customers. Find a way to pique their attention and they’ll want to know more your business too.

Boss Life, by Paul Downs

There are thousands of books out there “teaching” people how to make millions. Entrepreneurship is more than just about making money, living a glamorous life and giving commands. In Boss Life readers will learn that running a business is tough; and that the only way to success is honesty. The secret to having an efficient company is directly linked to an owner’s employees. The closer you are to your people, the better chances you have to thrive. Show them that you’re humane and they won’t hesitate to commit to you and your company.

Comvort reading reccomendations

Some books are life-changing, particularly those in the business domain. That’s because the best ones can really motivate us. They can persuade us to do more for yourselves and for your companies without useless compromises or bossy attitudes. The more open minded you are, the better chances you have to be heard, supported and listened to. Teamwork makes companies thrive, and thriving companies make good money. It’s a win-win!

Professional Guest post by Comvort collaborator Jason Phillips (LoveReading.co.uk!)

5 essential speaking skills every entrepreneur must have

public speaking skills

Success in business is not solely about having excellent business ideas or a good product to sell. These things don’t guarantee success. Long-term success depends on several other core skills. As an entrepreneur you must learn to masters most of them. Speaking in public for instance, is a trait you can’t overlook. Every business owner must know how to entice an audience. Here are 5 essential guidelines to help you master the art of public speaking.

  1. Time management skills

Every entrepreneur should have sound time management skills when speaking in front of an audience. For instance, if you have to talk to employees about a certain issue in the office, you are advised to be brief and concise. Don’t take be shallow when delivering a speech, but don’t get in too much detail either. Focus on the issue and seek for solutions. Ask for help from employees and look for a way to reach common ground. Time is of the essence, and if you’ve decided to talk to them during working hours, do it fast. Workers hate it when superiors take time from their schedules because this usually means they have to stay late to finish their tasks.

  1. Decisiveness

When speaking in front of an audience you must showcase thoughtfulness and decisiveness. Nobody will want to know what you have to say if you’re uncertain or unsure of what you’re trying to say. This skill is fundamental and it has to be mastered. Entrepreneurs deal with suppliers and investors all the time. They’re often compelled to make decisions fast otherwise their opponent may lose interest. Do you have what it takes to speak your mind and ask for what you want?

  1. Negotiation skills

There’s no way an entrepreneur can avoid speaking in public. This job usually entails a variety of additional responsibilities. You will have to deal with employees, investors, suppliers and vendors, so you can’t afford to lose your temper or worse, become nervous when it comes to making a decision. Negotiation skills are extremely important in the business environment. Speaking to 20 potential investors is not easy; you have to find a way to send a message and thus sell them your business. If you can’t grab their attention or bargain for a better deal, they won’t even listen to what you have to say.

Speaking skills- Comvort

  1. Confidence

Speaking in public is all about feeling confident. The better you feel on stage (or in front of a group of people) the higher chances you have to win them over. Believe what you’re trying to say and showcase dedication. Put passion in every single word and your audience will want to hear more. A lot of entrepreneurs are not confident because they don’t feel powerful enough. Truth be told, there’s nothing to be afraid of. You are the owner, so people will have to listen to you. But for that to happen you must exude poise and charisma.

  1. Appealing posture

Posture and body language matter a lot in business. You cannot afford to look sloppy as people won’t respect you. Good posture, calmness and determination are traits that will make you the best entrepreneur. Don’t let anyone sense your anxiety and use mimics and gestures to keep an audience engaged. A good public presentation is based on information; although you don’t want to make it seem too technical. It’s quite alright to loosen up the ambiance a bit, and add a bit of humor to wake up those that have fallen asleep. Don’t cross your hands, don’t raise your voice, and don’t be shy in talking to the people. Address them questions and make them part of the speech; this adds value to your presentation and it makes it a lot more original.

 

Too many entrepreneurs fail to make their businesses thrive because they lack essential speaking skills. They don’t communicate with their people, and this decreases engagement in the office. When people don’t feel appreciated by their superiors, it is impossible to work in harmony and be productive. But if you learn to master the art of speaking in front of an audience, then it will be a lot easier for you to communicate with employees and grab their attention.

 

Professional Guest Post by Denny Averill (LondonSpeakerBureau.com!)