Archive for Advertising
Although there are many marketing channels at your disposal, email is arguably the most powerful strategy for both B2B and B2C advertisers. This cost-effective solution enables you to reach potential customers in the place they visit every day – their inbox.
However, it’s not enough to just send emails from time to time. Your potential customers receive dozens of emails per day but open only a small part of them and engage with even fewer.
That being said, it’s more than evident that it’s time to start optimizing your email marketing campaign to get the most out of it.
The team behind 99firms.com created the infographic below to provide you with the most efficient hacks, supported by case studies.
There are certain behaviors we all know will raise eyebrows and offend people. Standing too close to someone while talking, double-dipping, and a feeble handshake, are all examples of behaviors that others find off-putting.
Particularly in business, it’s crucial to avoid the common pitfalls and adhere strictly to etiquette, especially when in a foreign setting.
While Westerners are suspicious of people who avoid eye contact, East Asian cultures don’t consider looking someone in the eyes a must. In fact, many Chinese and Japanese consider steady eye contact provocative.
But there are also more subtle, perhaps culturally specific faux pas, and committing them can be as easy as inadvertently checking the time while speaking to someone, or nodding too frequently.
Then, of course, there are the behaviors we don’t even catch ourselves displaying, but which nonetheless cause others to take a dislike to us, such as fidgeting and clenching our fists, or crossing our arms during a conversation.
We’ve looked at a selection of common etiquette breakers, and some you may not have considered before.
Business Etiquette and Body Language Blunders
Infographic by Swiss Canadian Capital
A week, a month, a year plus? The question of how long it takes to rank top of Google is one that we’re asked almost daily. Unfortunately, it is a difficult question to answer as there are just so many variables to consider: existing domain authority, competition, on-site ranking factors, off-site ranking factors… The list goes on.
If you’re ready to put in the hard yards (or hire an SEO specialist to take care of things for you) then SEO can be a very worthwhile exercise, but it’s by no means a short-term strategy. Exactly how long does it take to rank in one of the lucrative ‘top of the first page’ positions on Google? The short default answer has to be – “it depends” but we couldn’t sleep well at night having left you with an answer like that!
Fortunately, thanks to the help of a superb study carried out by the team at Ahrefs, we think that we can do one better than to simply answer with our own question relating to the length of string. So to give you something a tad more quantifiable than a copout – “it depends”, we’ve created this infographic (below) to shed some light on the topic.
As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).