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ComVort Detonates Emotions in ColombiaThe largest independent network ComVort is proud to announce the recent addition of ADE (Agencia Detonante de Emociones) in Bogotá. It is ComVort’s first partner agency in Colombia, and will further strengthen its presence in Central and South America...
March 2009
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Bogotá, Colombia
March, 2009
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Agencia Detonante de Emociones, which translates to ‘Emotion Detonator’, has increased by leaps and bounds during the last seven years since its foundation in 2002. Today, ADE’s staff is composed of 45 permanent members who work passionately and join their creative skills in order to achieve the best results for their clients. Their emphasis on inventing concepts and adverts based on solid and palpable wisdom as opposed to creation ex nihilo, has given them the firm foundations to grow into a multitalented, international agency.
Amongst many others, the President of ADE, María Mercedes Ponce de
León, and Nacho Martínez, Creative Director, have contributed a great
part to the success that ADE has been able to record during the past
seven years. After completing a postgraduate in journalism, María
obtained 26 years of experience in advertising. Besides that, María has
worked as a consultant for the UN and the Ministry of Agriculture.
As
former creative vice-president for JWT and Y&R, Nacho Martínez has
handled
international accounts such as Nestlé, Ford and Unilever, and several
Colombian
accounts including Banco de Bogotá and Telecom. He received over
200 awards and has been invited as a panel member at various
international
advertising festivals.
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| María Mercedes Ponce de
León |
Nacho Martínez |
ADE as a full service advertising agency also includes the specialised division ‘Equilibrium’ which is dedicated to medical communication solutions. Equilibrium was brought into being after ADE recognised and understood the need for a better communication representation of the often neglected medical sector. With their help, health and well-being turn into something concrete, attractive, easy to understand and obtain to the clients.
"Agencia Detonante de Emociones holds the viewpoint that what is local should in fact be universal because each country and region is a ‘unique universe’ in itself, with its own different languages and convictions. Considering this idea which coincides with ComVort’s glocal (think global, act local) approach, ADE could not fit more perfectly into the ComVort framework." says María Mercedes Ponce de
León.
Their client base boasts names such as Subaru, Lipton, Páginas Amarillas and Unilever, and spans varied sectors such as hospitality, gastronomy and electronics. With their focus on the importance of local customs and audiences, ADE made history last year creating the 60th anniversary campaign for Unilever’s ‘Fruco’, described as one of Colombia’s most emblematic brands. Last year also saw ADE winning the account for KitchenAid, a brand owned by Fortune 500 company Whirlpool.
| Archies - Brinsa - Caracol - Colsubsidio - Fruco - Kittchen Aid - Kokorico - Lipton - Maizena - Offcorrs - Paginas Amarillas - Parmalat - Publicar - Refisal - Subaru - Unilever |
“We are extremely pleased with the recent addition of ADE to our network”, says ComVort's International Coordinator Brando Brandstäter. “Their experience with prestigious accounts and a variety of sectors, and their expertise in medical communications, will hopefully produce some great collaborative work with other ComVort agencies in the near future”
For further information, please contact:
Agencia Detonante de Emociones
Maria Mercedes Ponce de León - President
Tel.: (00571) 618 4485
mariamercedes@adecrea.com
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ComVort Group
Brando Brandstäter - International Coordinator
Tel.: (0034) 93 459 44 22
brando@comvort.com
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