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Virtual Reality at MARKS & SPENCER3D Illusion show by ComVort's Greek partner agency IRA MEDIA...
December 2009

VIRTUAL REALITY BY IRA MEDIA
3D ILLUSION SHOW
at MARKS AND SPENCER
IRA Media, the Greek largest independent media agency, through its 3D media business unit launches exclusively in Greece the new three-dimensional imaging at Marks and Spencer, the famous chain.
This new 3D Illusion application has the ability of holographic imaging of people or objects in space, in their natural dimension and with motion. Marks and Spencer‹s new store in Salonica used the 3D illusion application during Christmas Holidays creating a wow-impact Christmas show and enhancing the M&S brand image.
The 3D Illusion application is one of the most widespread systems for window show promotion. With 3d illusion, the lights and the stage environment work together to create an incredibly realistic illusion, where foreground, middle and background merge together.
The system has been implemented in large Retail Stores and also works equally well at concerts and product launches for one-off events or permanent installations. IRA Media S.A., is a specialized agency in media planning and buying and through its independent 3D media business unit develops applications of 3D and interactive media at point of sale.
For further information please contact:

IRA MEDIA S.A. 29 Michalakopoulou str., 11528 Athens t. (+30) 210 7248 833 f. (+30) 210 7248 831 info@iramedia.gr
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ComVort Central Office Brando Brandstäter | COO t. (+34) 93 459 44 22 brando@comvort.com
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