The idea was driven by the latest software development of Nikon which enables you to retouch those annoying red eyes. The ad appeared in some niche magazines targeted to professionals and heavy users.
Two weeks later it also won a Silver at Hungary's main creative festival, Arany Penge. Plus, as a bonus AdForum.com has listed this piece among their weekly most popular ads in April. There has only been maybe one or two campaigns from Hungary ever listed on this site...
This has been the first Nikon campaign which won an award for us since we handle the account.
We are extremely happy for it!
Thanks to our local Client who let us develop this ad."