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Case Studies

Overview

BRAND:
Pentax
COMPANY:
Pentax Life Care Europe
COUNTRIES INVOLVED:
Pan-European

Pentax launch medical logo and magazine

THE CHALLENGE:

Pentax Life Care Europe approached comvort looking for a way to efficiently market their flexible endoscopes and peripheral systems across Europe.

CLIENT´S OBJECTIVES:

The objective was to structure a set Europe-wide brand profile, to stand out to the core target group of hospital and practice physicians.

STRATEGY:

ComVort set about solving the problem by conducting market research across a number of regions within Europe, with the goal being the identification of those brand truths that most accurately could be applied to Pentax.

IMPLEMENTATION:

With the research complete, comvort set about creating a new graphic and photographic logo, which can be easily transerred to all facets of the enterprise and all marketing communications. Additionally, a new magazine was launched, named PENTAX InfoScop.

RESULTS:

The results of comvort.s campaign were apparent immediately. With the project not more than a year old, the company reported an increase in employee morale, as well as an increase in customer inquiries.

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