Tag Archive for Success

Some marketing lessons to learn from Apple

Courtesy of: The Website Group

5 tips to bring your global brand to a local audience

If your market is becoming increasingly saturated you might consider growing your business further afield. Take care though, what works in your native country might not always work in a foreign market.

Here are 5 tips to localise your global marketing campaigns.

  1. Think global – act human:
    A global company like Coca-Cola have their marketing campaigns revolve around people enjoying their products. The universal message used to frame this perceived emotion was ‘Always Coca-Cola’ which was then translated into different languages but the core message wasn’t the same. A more recent campaign was the ‘Share a Coke’ campaign which was first trialled in Australia and New Zealand in 2011 and saw a 7% increase in sales. This campaign was then subsequently rolled out globally. The message is simple and couldn’t possibly offend anyone.
  2. Research: When Proctor & Gamble first launched Pamper nappies in Japan it had a stork delivering a baby on the packaging. This packaging was effective in the U.S. but sales struggled in Japan as parents became confused by the image of the stork. It is recommended that you review your marketing collateral before launching your products in a foreign country.

    global

  1. Streamline content:
    To ensure your brand is visually consistent globally it is worth putting effort in creating assets, campaign resources and brand guidelines that can be used everywhere.
  2. Adapt to local marketing expectations:
    Expectations will vary per culture, for instance in the U.S. delivery is a key performance indicator and they prefer their goods to be delivered quickly, whereas France is much more focused on quality and delivery isn’t as much of an issue. Highlight these aspects in your communication.
  3. Global world: With social media messages spreading across the world much quicker – your cousin in the U.S., for instance, might complain about his level of service and you maybe based in the UK and this will still pop up on your time line. Customer service should be key and a global effort.

If you are looking to launch your campaign on a global level get in touch with your Comvort local agency partner today.

Professional Guest post by OWB-UK. (Agency Comvort Member since 2009).

5 essential speaking skills every entrepreneur must have

public speaking skills

Success in business is not solely about having excellent business ideas or a good product to sell. These things don’t guarantee success. Long-term success depends on several other core skills. As an entrepreneur you must learn to masters most of them. Speaking in public for instance, is a trait you can’t overlook. Every business owner must know how to entice an audience. Here are 5 essential guidelines to help you master the art of public speaking.

  1. Time management skills

Every entrepreneur should have sound time management skills when speaking in front of an audience. For instance, if you have to talk to employees about a certain issue in the office, you are advised to be brief and concise. Don’t take be shallow when delivering a speech, but don’t get in too much detail either. Focus on the issue and seek for solutions. Ask for help from employees and look for a way to reach common ground. Time is of the essence, and if you’ve decided to talk to them during working hours, do it fast. Workers hate it when superiors take time from their schedules because this usually means they have to stay late to finish their tasks.

  1. Decisiveness

When speaking in front of an audience you must showcase thoughtfulness and decisiveness. Nobody will want to know what you have to say if you’re uncertain or unsure of what you’re trying to say. This skill is fundamental and it has to be mastered. Entrepreneurs deal with suppliers and investors all the time. They’re often compelled to make decisions fast otherwise their opponent may lose interest. Do you have what it takes to speak your mind and ask for what you want?

  1. Negotiation skills

There’s no way an entrepreneur can avoid speaking in public. This job usually entails a variety of additional responsibilities. You will have to deal with employees, investors, suppliers and vendors, so you can’t afford to lose your temper or worse, become nervous when it comes to making a decision. Negotiation skills are extremely important in the business environment. Speaking to 20 potential investors is not easy; you have to find a way to send a message and thus sell them your business. If you can’t grab their attention or bargain for a better deal, they won’t even listen to what you have to say.

Speaking skills- Comvort

  1. Confidence

Speaking in public is all about feeling confident. The better you feel on stage (or in front of a group of people) the higher chances you have to win them over. Believe what you’re trying to say and showcase dedication. Put passion in every single word and your audience will want to hear more. A lot of entrepreneurs are not confident because they don’t feel powerful enough. Truth be told, there’s nothing to be afraid of. You are the owner, so people will have to listen to you. But for that to happen you must exude poise and charisma.

  1. Appealing posture

Posture and body language matter a lot in business. You cannot afford to look sloppy as people won’t respect you. Good posture, calmness and determination are traits that will make you the best entrepreneur. Don’t let anyone sense your anxiety and use mimics and gestures to keep an audience engaged. A good public presentation is based on information; although you don’t want to make it seem too technical. It’s quite alright to loosen up the ambiance a bit, and add a bit of humor to wake up those that have fallen asleep. Don’t cross your hands, don’t raise your voice, and don’t be shy in talking to the people. Address them questions and make them part of the speech; this adds value to your presentation and it makes it a lot more original.

 

Too many entrepreneurs fail to make their businesses thrive because they lack essential speaking skills. They don’t communicate with their people, and this decreases engagement in the office. When people don’t feel appreciated by their superiors, it is impossible to work in harmony and be productive. But if you learn to master the art of speaking in front of an audience, then it will be a lot easier for you to communicate with employees and grab their attention.

 

Professional Guest Post by Denny Averill (LondonSpeakerBureau.com!)

Believing these 9 myths about negotiation prevents you from growing

People who are not used to negotiations are afraid to negotiate because they’re influenced by several common myths of the trade. These are ingrained and widespread, yet this doesn’t mean they’re true. Believing unfounded allegations and claims with no meaning can stop you from growing in business. Nobody knows everything at the bargaining table, and this is a fact. But you must learn to mold your demands, expectations, and needs in order to close a successful deal. Here are 9 myths you might want to avoid though.

1. Negotiation is about winning or losing

This is probably the most common myth about negotiations. A lot of people wrongfully assume that bargaining for something is about winning or losing, and that there’s no other alternative. Well, there is and it is called a win-win solution. Successful deals can happen even when all the parties involved compromise to reach an agreement.

Tips 9 Myths

2. Negotiation is a natural-born skill

False! It can’t be a natural-born skill. Negotiation is a skill that has to be learned in order to be mastered. The more you bargain with people and close deals (good ones and bad ones) the higher chances to have to gain experience and become a professional. A lot of people wrongfully presume that excellent negotiators are born and not made. They’re wrong! One needs years and years of practice before they can master this art.

3. Negotiators must be aggressive to win

Another myth that has been debunked over and over again; aggressiveness can help and it is often used by business people to take charge and intimidate opponents, but this is not the best approach to use when you want to win in negotiation. An assertive attitude can backfire. It could have many negative effects, thus convincing opponents to disagree and even walk away from a negotiation.

4. Lying can help you get out of a challenging situation

Believe it or not, a lot of people lie in business. This practice is used when an opponent has questions for you that you can’t answer. Making stuff up and bragging with unreal achievements has negative effects in the long term. Telling lies, or resorting to some other unethical negotiation strategies, will eventually make an opponent lose trust. Why should you put your credibility and reputation in jeopardy when you can just be honest?

5. Being nice means you are naïve

There’s no such thing as naiveté in business. And yet there are people who believe that nice guys end up last. That’s not the case. A kind, optimistic and positive attitude at the negotiation table doesn’t exude innocence; it says a lot about a person’s character. He/she may be nice on the outside, but likability can’t be translated into stupidity. Let’s not judge people after first appearances!

6. Negotiation is about winning more money

No, it’s not! Unfortunately, many still believe that walking to a business negotiation is all about getting more money than your opponent. Negotiating also means giving non-financial things up to get non-financial incentives in return; certain companies would rather end a deal with a mutual collaboration, a long-term partnership rather than receive more money, walk away and never speak to that company again.

Tips 9 Myths negotiation

7. Win-win deals are for losers

Associating win-win deals with loss is a mistake. In fact, a mutual agreement can bring a lot more benefits than a win-lose. Some companies want to negotiate in the hopes of building connections; In this case win-win deals means that you compromised but have invested in a long-term cooperation that could help you become more famous and improve bottom line.

8. Negotiation has clear rules one must follow

There’s no exact recipe for success in business negotiations. Yes, there are strategies one may choose to use, but most of the time people go with their gut. They act on an instinct, although they do with poise, determination and professionalism. It is important to enter meetings prepared; but success is not guaranteed of you adhere to the rules without adapting to a given scenario.

9. Negotiating is simple/difficult

Some people dread negotiations, others love them. In either case, you are never advised to take things for granted. A negotiation may seem easy/difficult on the outside, but prior to jumping in make sure you are prepared with facts. That’s all you need to succeed. Making assumptions can have a lot of negative effects. A certain deal may appear easy to close; be careful and whatever you do, don’t lose your temper.

 

Professional post By Jason Phillips and TheGapPartnership.com!

Wrong words that can ruin your whole negotiation process

Have you ever been in the middle of a negotiation which appears to be going well, only to find the whole procedure suddenly stalls and spins out of control? Often, the answer to this is simpler than you think. There are certain keywords which invoke emotions, often changing a person’s mindset. The following words are all trigger words, and some might actually ruin your negotiation if you’re not being careful.

uring negotiations

Need

“Need” is a fairly unassuming word used regularly in our everyday conversations. The problem in a negotiation is that it starts a thinking process in the other party. “Need” might have been used to show that this is a priority. It brings an image of essential to survive. This can lead to the following question – what if you do not have or get it, does this mean you cannot survive. Ultimately, if you cannot survive you are dead. That certainly bits a new spin on the debate! Suddenly, your negotiation may become stressful with a serious emotional element, and it is no longer possible to make clear business decisions.

“Understand”

The best intentions can start with wanting the other party to “understand” what you are suggesting and how it can improve life for everyone. The problem arises as you spend a lengthy amount of time going through the concepts and ideas, hoping they will understand. In a very good meeting, opponents and collaborators may completely grasp and support your ideas. In an average meeting they might end up more confused than they were in the beginning.

Instead of being able to make a decision they will need to research or get further advice. This means no decision is made and the meeting was a waste of time. If the meeting has gone really badly, the other party will now claim to understand and may do so. In the process, they have thought of ten or twenty objections and issues with your suggestion. Suddenly, you are much worse off than before the meeting.

The issue here is that providing too much information will inevitably lead to objections, these can create a stalemate situation. The more you try to get them to understand the more the natural human reaction of ‘digging your feet in’ happens. A good negotiator will paint a vision of the future and appeal to fruitful emotions to make a decision.

wrong words during a negotiation
“No”

Believe it or not, “no” is not a word you want to say over and over again in a negotiation. “No, we don’t need this”, “No, this is non-negotiable”, “Our final answer is no”. By stressing out on the importance of this word, you create tension. A negative vibe will materialize, and the whole meeting can end badly. It’s best to avoid the word, or at least work around it. “We’re not declining your offer; we’re just taking some time to reconsider it”. Maintain a professional attitude, because you have better chances of creating a mutual agreement.

Negotiation is a skill

You will need to learn to create a vision of the future in the other party, not with facts and figures but with emotion. The emphasis needs to be on positive words, allowing them to see the solution to their problem. Avoid muddling them with words, tactics and explanations. Focusing on the problem will never assist in resolving it. You must ensure they can see your vision for fixing the issues, and give them a clear course of action to take.

All decisions are fundamentally made by ‘seeing’. To make a decision we need to be able to mentally see the solution. It is an everyday occurrence. In our daily lives, we frequently see the answer to a problem; we have a moment of clarity and can see the right path to take. They are all images in our head. To successfully close a business negotiation there should be plenty of references to seeing things; this creates the link to remind the mind that it is capable if envisioning the solution. With the other party now looking in the same direction as you, focused on a fantastic vision of the future you will have completed your job. The details are not important; the results will speak for themselves.

Professional post by Jason Phillips and TheGapPartnership.com!