Tag Archive for Responsible Business

Business books for 2016 – take your game to the next level

Thousands of business books are published every year. Many of them are a good read, but only some are really worth your while. Unfortunately, the daily entrepreneur is an extremely busy individual. Among all those employees and daily business responsibilities, finding time to read is nearly impossible. The key to success in today’s cut-throat business environment is all about motivation. There’s time for everything; all you need to do is stay organized. The following business books will offer you the drive you need to make a change and really take your company to new heights.

Lean Business Planning, by Tim Berry

Tim Berry is the founder of bplans.com and Palo Alto Software. He’s an outstanding entrepreneur and a guru of everything business related. In his book, Berry tries to make its readers understand that a business plan is NOT the key to success. It’s all about the planning itself and about the journey. Rather than focus all your attention on a single master plan for your start-up, consider a manageable plan that’s adaptable and easy to understand by your team.


Elon Musk, by Ashlee Vance

This book about the mind of a pioneer named Elon Musk, the founder of the famous SpaceX, PayPal and Tesla Motors. The author lets readers enter his genius mind, get inspired from his innovative ideas, and find a way to take their businesses to the next level too. In Elon Musk you’ll read about what it really takes for someone to become rich, and how far is one willing to go to make a change and have an impact on the future.

Mindsharing, by Lior Zoref

Mindsharing is an interesting business book about collective intelligence. It explores the idea of brainstorming and teamwork, and it emphasizes on the importance of working with a crowd to yield positive results. Why rely solely on your abilities when you can put together more than one brilliant brain to attain great success in business? According to the author, there’s an astounding amount of power in mind sharing. It can help you progress on both a personal and professional level; that’s because you’re constantly learning new things.

Work Rules, by Laszlo Bock

Laszlo Bock is the head of People Operations at Google. In this book, readers are taught about the great importance of hiring the best people for your business. Work Rules relies on data and research on the matter, and it attempts to prove that open-space work environments and happy employees are the key to a better company culture. If you think your employees need some motivation, or that you need some advice on how to be a better leader for your people, then you should definitely make time to check it out.

Work Rules Comvort

The Digital Marketer, by Larry Weber

Is your business operating in the advertising and marketing domain? Are you running out of ideas when it comes to developing new campaigns and retaining new customers? Well then you’re in luck. The Digital Marketer is a great book for business. It reveals some amazing tips about marketing strategies, and it offers a clear perspective of today’s most effective trends. Stop focusing on your brand and start centering your attention more on your customers. Find a way to pique their attention and they’ll want to know more your business too.

Boss Life, by Paul Downs

There are thousands of books out there “teaching” people how to make millions. Entrepreneurship is more than just about making money, living a glamorous life and giving commands. In Boss Life readers will learn that running a business is tough; and that the only way to success is honesty. The secret to having an efficient company is directly linked to an owner’s employees. The closer you are to your people, the better chances you have to thrive. Show them that you’re humane and they won’t hesitate to commit to you and your company.

Comvort reading reccomendations

Some books are life-changing, particularly those in the business domain. That’s because the best ones can really motivate us. They can persuade us to do more for yourselves and for your companies without useless compromises or bossy attitudes. The more open minded you are, the better chances you have to be heard, supported and listened to. Teamwork makes companies thrive, and thriving companies make good money. It’s a win-win!

Professional Guest post by Comvort collaborator Jason Phillips (LoveReading.co.uk!)

How to negotiate properly to make your business grow

What does a business need to be successful? Are you making the right decisions? Are you taking risks? A lot of people assume that top-notch negotiators are hostile and adversarial. The truth is, you don’t have to be liked in business, and you just have to be fair. Negotiations are vital for entrepreneurs who want to make their business grow, so buckle up and let’s have a closer look at some really efficient tips that will help you close the sweetest deals.

Negotiations – the perfect marketing strategy

The principles we use in marketing usually work in negotiations too. Basically, if you know your way around the advertising world you can bargain too. Don’t take everything for granted though as you might get burned.  A good deal for you and your business doesn’t mean a bad deal for your opponent. Find mutual ground and reach an agreement that can suit both of you equally.

What do you want from a negotiation? Before setting foot in the meeting you have to know what you want. How strong is your pitch? Do you know your company inside-out? Having a good understanding of your bottom line prevents entrepreneurs from abusing opponents, and it prevents you from being too greedy.

Tip: never ask for more than you came in for. Greed can become your worst enemy in business, so it’s best to be fair and ask for what you deserve.

PIC blog

You can’t win if you’re not open-minded. Dealing with board member policies, procedures, salaries, and lots of paperwork is not easy, so arm yourself with a great deal of patience.

The key to successful negotiations is to understand the market first. Who is your audience? How do you awake their interest? Entrepreneurs should understand that the business world is one tough battle field. You have to master three main arts to win it all:

  • The art of persuasion – convince your audience to buy without pressuring them
  • The art of communication – efficient communication skills make you trustworthy
  • The art of negotiation – great negotiation skills will help you gathers lots of worthy investor

How do you make a business plan work?
Experienced entrepreneurs are ok with the idea that some business plans are meant to fail. How do you make yours succeed then? It’s simple – people devote too much of their time to crafting the perfect business plan. Stop doing that; instead, focus on getting your idea started, crack down on vision, and develop a plan as you move forward. As your company and brand grow, size will eventually offer you some predictability.

Understand your audience if you want to grow your business
When an entrepreneur sells a service or a product, it means that he’s making a promise to the people who are interested in their business. If you can’t understand your audience it will be impossible for you to keep your promise; in the end you’ll let everyone down. Find the geographic and demographic location of the people interested in your business, and try to figure out their activities and hobbies to target them better.

Most entrepreneurs make one vital mistake when trying to market their business: they try to sell before analyzing the market. How do you know an idea is a good idea if you don’t know your competition? For example: if you’re an entrepreneur selling shoes online but you can’t differentiate yourself from the other thousands of similar online stores, it will be impossible for you to develop an efficient marketing campaign and gather loyal customers. Figure things out and think outside the box. Bright ideas matter the most, however they don’t come easy.

Are you ready to negotiate and help your business grow?Whether you’re bargaining with vendors, customers or investors don’t forget the number one rule of negotiation: preparation. As long as you have a clear, straight and honest answer for each question that comes your way, chances are your business is a winner. Don’t be afraid to take a risk to see what happens. Your best teacher is the last mistake, so learn from it.

Text by Jason Phillips, Comvort Negotiation/Business blogger.



EDAA (European Interactive Digital Advertising Alliance)

Industry seal of approval awarded to first companies now complying with EU Online Behavioural Advertising initiative.EDAA

Brussels, 11 November 2013: – Today Kupona, Next Audience, nugg.ad, OMS, Rocket Fuel, Serviceplan, and United Internet Media are the first companies to be awarded the EDAA (European Interactive Digital Advertising Alliance) “Trust Seal” (pictured below), demonstrating to consumers and the advertising market that they are in full compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising (OBA). 

The EU Self-Regulatory Programme aims to provide consumers with greater transparency, choice and control over targeted digital advertising and the Trust Seal is an easily recognisable symbol for the market demonstrating that the relevant business is meeting the requirements of the initiative and their commitment to consumer empowerment.

The EU initiative – supported right across the EU advertising and media sector – will enable advertisers and agencies to look for the new Trust Seal as a leading industry standard when working with relevant third parties to deliver advertising based on consumers’ inferred interests. Many third party ad businesses are now committed to the programme and are working towards Trust Seal status.

This announcement will therefore act as a platform for other engaged companies to move ahead rapidly in building and adapting their processes to obtain the Trust Seal, to the benefit of consumers across Europe.


Oliver Gray, Director-General of the EDAA, commented: “The award of the first EDAA Trust Seals demonstrates how far the Programme has come since we launched the EDAA just one year ago. Companies are no longer simply engaging with our core pillars of transparency, choice and control – they are proving their responsible business practices to consumers and the wider business community too.”

Nick Stringer, Chairman of the EDAA and Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK), added: “The EDAA’s Trust Seal is now a reality. Businesses are stepping up to the privacy challenge and delivering greater transparency and control for internet users who, in turn, can benefit from more relevant advertising helping to fund online content and services”.

The Trust Seal is part of an innovative self-regulatory approach to OBA in Europe. Companies involved must go through an independent and credible assessment of their compliance with the European Self-Regulatory Principles on OBA. This is based on the submission of a self-certification form (a company’s declaration of compliance) to the EDAA, followed by an independent assessment and continuous monitoring of company compliance by one of the four independent Certification Providers, ABC, BPA Worldwide, ePrivacyconsult and TRUSTe. Following 30 days of continuous monitoring of compliance, successful companies are then granted the EDAA Trust Seal.

For more information, please contact:

Dave Barron, EDAA Project Officer (dave.barron@edaa.eu)

Tel: +32 (0)2 213 4180