Tag Archive for Mobile Marketing

104 Facts You Don’t Know About Mobile Marketing

Mobile marketing currently represents one of the newest forms of digital marketing present on the market. For those who do not know, it provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.

Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.

In this particular infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

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Professional Guest post by Website Builder WebsiteBuilder.org

Top 5 Communications and Productivity Apps From 2012

Biography

Richard McMunn is the director and founder of www.how2become.com; a career and recruitment specialist. Richard has written a number of books and helped numerous applicants prepare for and pass recruitment processes.

Top 5 smarthphone apps

There is no doubt that 2012 was a huge year for smart phones. We saw the iPhone 5, Galaxy S 3, and the Windows Phone 8 arrive on the scene. Yet, in the end it is the apps that really count and 2012 did not disappoint. There are new killer apps that save business users time, and money, while supercharging communications and productivity. The best part is the apps that aren’t free are available super cheaply. It is easy to look at longtime mainstream apps and put them into the top 5, like Evernote. While this is a great app this article focuses on 5 top notch apps that are perhaps lesser known, but deserve greater recognition. In other words, these are top apps that are must haves and you should embrace them if you are a Smart Phone business user.

The first Smart phone app we’ll look at is called CallFlakes, and it is for the Android operating system. The app is available for free, and is supported by ads. CallFlakes does all the things you might typically do after a business phone call has ended. For example, the app offers six useful follow-up options, such as text, reminder, email, meeting, share, and call. The app even offers a Google search option in the event you need to look something up fast. CallFlakes is a must have for all business users, and one tap gets the ball rolling.

Another great little app is Glyder for the iPhone. In the current down economy effective marketing is the key to being successful in business. Glyder easily allows you to create and then distribute a cornucopia of marketing messages, such as daily deals, coupons, and thank you notes. Once you have created your marketing message you can easily send them via email, Facebook, or via text message.
Unfortunately, the iPhone does not allow business users to create email groups. If you are a sales manager it is absolutely vital that you be able to communicate with your team, fast. This is where the MailShot app has you covered. This app allows you to build email distribution lists fast and effortlessly. You simply create your group and the app saves it directly to the phone’s address book. MailShot pro only costs a few pounds, and allows you to create 100 groups and send to 100 recipients.
The Maluuba Android app is your Siri Alternative, and while it looks like a Windows app, it is not. Maluuba is a voice powered app that helps schedule appointments, can check the weather, and can even find the nearest FedEx drop off box. This robust app will have you accomplishing more tasks in less time.
The last app is called WorkFlowy for the iPhone. This little gem is nothing more than a simple outliner. Yet it is the simplicity of the app that makes it so powerful. How? WorkFlowy allows you to organise your thoughts fast and be more productive on the go.
In the end, business users are busier than ever and have come to rely on their Smart Phones to be more productive. Yet, it is the apps you use on your phone that can make or break success. The apps listed offer something for everyone. Give them a try, you communicate better and can be more productive than you ever thought possible.

 

SMARTPHONE SMART MARKETING!

There are currently 5.3 billion mobile subscribers worldwide. The mobile revolution is spreading at an unstoppable rate, and mobile marketing is a rapidly growing trend on a global level and provides many of our clients with new opportunities to connect with their customers.

In fact, half of all local searches are performed on mobile devices and consumers are twice as likely to purchase from retailers that have mobile-specific websites.

So, for businesses wanting to make the transition, we have listed 4 key points in Mobile Marketing:

  1. Browser-based Mobile Applications For many companies contemplating the development of mobile applications, often their toughest decision is the choice of platform: Android, Apple, BlackBerry, Palm or Windows. To avoid multiple platform development costs, frequently browser-based mobile applications are chosen, as they are not solely dependent on any external platform.
  2. Mobile Coupons Mobile coupons are an effective way of attracting customers’ attention: (a) at the point of sale, and (b) with a specific offer.
  1. Mobile Online Shopping Consumers use their smartphones to locate products and services from companies, and then purchase them directly. The so-called m-commerce is one of the great growth engines of Online Shopping.
  1. Near Field Communication (NFC) NFC technology allows mobile devices with this system to share data with other NFC devices nearby. This is especially useful for making payments directly from smartphones.

For a quick overview and some interesting statistics on Smartphone Users, please watch “The Mobile Movement: Understanding Smartphone Consumers”