Tag Archive for creativity

Books for Entrepreneurs: That you must absolutely read in the coming year

The internet can provide a huge amount of information, it can also provide a wide range of distractions, and social media is one such distraction! However, no matter how good the information is on the internet there is a time when it is better to curl up and read a good book – particularly if you’re an entrepreneur searching for some inspiration. A physical book can be leafed through, reference and left open while comparing it with another one. This is all so much easier than having multiple internet sites open. The following business books are a must-read during the coming year:

Marissa Mayer & The Fight to Save Yahoo! By Nicholas Carson

In “The Fight to Save Yahoo” you’re being introduced to the story of MComvort recommends Marissa Mayer & The Fight to Save Yahoo! arissa Mayer who left Google to save Yahoo. Unfortunately, not every story is a success story. The attempt attracted a lot of interest and even saw an adaption of this book appear in the New York Times. The books is extremely challenging and attention-grabbing; a must-read for those who want to find out how mistakes can be put to good use in business.

Elon Musk: Telsa, Space X & The Quest for a Fantastic Future. By Ashlee Vance

The author of this book is an experienced technical writer and frequently contributes to the Bloomberg Businessweek. “Telsa, Space X & The Quest for a Fantastic Future” is an interesting book that follows Elon Musk’s attempts to reinvent the future and provides some gripping glimpses into the mind of an entrepreneur.

The Innovators. By Walter Isaacson

This is the same author who wrote the excellent autobiography about Steve Jobs. The Innovators is a book written in the same vein, although it covers multiple people in the process. As the title suggests it studies how the digital revolution came into being.

Scaling Up Excellence. By Robert I Sutton & Hayagreeva Rao

The authors of this book actually teach a class at Stanford and use their book to complement the course. “Scaling Up Excellence” is well written, in a friendly tone and will allow you to discuss scaling with any interested party. One read of the book and you will be able to hold a conversation with a specialist!

Comvort recommends the book Scaling

The Hard Thing about Hard Things. By Ben Horowitz

The author of this book is one half of the Silicon Valley based company, Andreessen & Horowitz. The focus of “The Hard Thing about Hard Things” is on how to start a business from scratch, as revealed by an industry insider; someone who has been there and done just that. As well as start up information it will give you an insight into a successful entrepreneur’s mind.

Zero to One. By Peter Thiel

This is return by the co-founder of Paypal and looks at that idea that it is better to go from nothing to something than from something to something better. “Zero To One” teaches you to look for something new, the next opportunity and seize it.

Hooked. By Nir Eyal

This is currently the most recommended book to read for anyone looking to start a business. Written by an entrepreneur, “Hooked” looks at which products have stormed the market and what similarities there are between these products. More importantly, it looks at what makes these products appealing and how do they become so popular and in demand.

Creativity Inc. By Ed Catmull

The author of ‘Creativity Inc” is the co-founder of Pixar with Steve Jobs; he uses this book to share his experience of how to build a creative culture. In a nutshell, the book promotes the importance of having a good team, because they can make even an average idea brilliant. The author has a great deal of experience to share on this subject, and it’s certainly a pleasant read for novice entrepreneurs searching for their big break.


Are you an enthusiastic entrepreneur who’s just lacking inspiration? Do you need motivation but you can’t find it anywhere? Well then you might want to read a good book to stir you in the right direction. Make your pick, check out our suggestions and prepare yourself to become the next Donald Trump in your own domain of activity.

Professional Guest Post by Comvort collaborator Jason Phillips and LoveReading.co.uk!

Power sources that you can use in expected/unexpected situations in negotiations

Power sources in negotiations are perceived as genuine authority traits with the sole purpose of influencing the final outcome of a deal. One-sided power is extremely rare, and to make sure that the power balance stays consistent throughout the meeting, business people are used to switching from one side to another in the hopes of altering the result. Understanding how power sources in negotiations work is vital, if you want the meeting to end in your favor. The tricky part is that one can use these power sources in expected/unexpected situations in order to win, and there are various factors that influence them.


Control your behavior

Behavior is the number one attribute that you can use to your benefit in negotiations. The way you behave will directly influence an opponent’s perceptions about you. Power in negotiations can only be achieved when you are in control. Ergo, the way you act and interact with others is critical. Someone who’s aggressive and who wants to control a business negotiation can easily lose that power if the other party calls their bluff.

Most negotiators are more powerful than they think. There’s a connection between someone’s power source and their self-esteem; apparently, confidence gives you viable alternatives. In business marketing for example, the way you communicate influences an opponent’s opinion about you. Advertising your products by negotiating a deal can be extremely challenging if you don’t know the ins and outs of your business.

Don’t let emotions ruin negotiations

We are emotional creatures. Whether we like it or not, we have emotions and sometimes there’s no way to control them. However, one of main power sources in negotiations is known as emotional intelligence. It’s the ability to control our feelings in situations where we want to appear professional. The business field is one of those situations. As long as you can understand and manage your emotions, there’s a high chance to spot your opponent’s feelings and use them in your favor.

The marketing and advertising domain is one tough and competitive business field. Only the strongest and most courageous people can make it. Success can only be achieved if you can manage your destructive emotions. While it’s difficult to think when you’re anxious or envy, marketers are often put in unexpected situations they just have to deal with.

Analytical skills are vital in business

Marketing professionals must have excellent analytical skills. They will be reviewing all kinds of reports based on statistical analyses such as market share, market size, competitive activity, and consumer demographics. It’s paramount that you learn to interpret and understand the data in order to come up with a sensible strategy and negotiate the best deal.


The importance of negotiation in Deals

Another source of power in marketing is creativity. You have to find a way to do things differently. Competition is fierce in this domain, and to really appeal to the senses of a negotiator and convince them to invest in your business, you must think outside the box.

Status – use your position wisely

Your formal position in a company can help you close a good deal. A marketing manager for example, is at liberty to call the shots, make decisions, agree to a certain business plan or not. As a power source, you have to use your position the smart way. Don’t abuse your status – that’s the golden rule here. Influence decisions, offer alternatives, negotiate better outcomes by offering alternatives, but give up the bossy attitude.

Every company executive with an important position can negotiate using power sources. The more you know about your business (and their business) and higher chance you have to reach a good deal. Knowledge is power in any business domain. It’s all about using that knowledge wisely.

A business negotiation is based on two main factors: the quality of the business relationship between all parties involved and the predisposition to bargain. When the parties involved are good communicators, it means that the power sources used are meant to satisfy their requirements equally. Are you ready to use power in negotiation wisely? As long as you’re not abusive of your status, chances are you’ll end up with a lot more than just a deal; sometimes, building connections can be more valuable than winning a 90% share of a negotiation.

By Steve Brown and TheGapPartnership!