Tag Archive for Communicaton

How Corporate Gifts can be used to Promote Your Business

Corporate gift business

How Corporate Gifts can be used to Promote Your Business

Business gifts have been used for many years as a way to say “thank you” and either build new relationships or solidify existing relationships. Gifts are usually given to suppliers, customers and even to employees. Alongside their role in improving relationships they can also serve as an additional way of advertising your business. The following steps should be adhered to; this will maximize the promotional prospects of your gifts:

Understand the gift

Everyone loves to get something for nothing and business gifts are especially good as people will never know what is going to be offered. There is a huge array of choices; from pens to clothing or even furniture! Your decision as to what gift to provide must be based upon your budget and what will most appeal to your target customer.

Promotional gifts

A gift can include a discount in respect of a specific purchase on your website. It can even be a generalized discount. Customers will be thrilled to get the gift and will visit your site when they may not otherwise have done so. This can be an excellent ploy to increase sales without pushing your business.

Excitement

The business gift has become a common place item and it can be difficult to come up with a new idea which gets potential customers excited. It is worth spending some time thinking of a new idea or concept. The promotional value and interest which can be generated by a simple campaign for a quality gift will provide better returns than thousands of dollars worth of advertising.

Have a budget in mind

It is important to view money spent on promotional gifts as investment and not money thrown away. With this in mind you need to set a budget for promotional gifts across the year. You will then be able to get your gifts to suppliers and customers at all times of the year; don’t just wait for the big holidays. This is an excellent tool for keeping your company in their thoughts at all times.

corporte gift

Focus on promotional value

Never underestimate the value of giving away small gifts at exhibitions and invents. The amount of people that you will expose to your products is phenomenal. Every visitor who takes a gift will have several contacts who they share the gift or news of the gift with. There are also many people who visit exhibitions simply to collect the gifts. This may appear to be a waste of materials but every one of these can be an additional sale and will know others who will be introduced to your company name and brand.

Loyalty

It is essential to ensure that your loyal customers receive the free gift on offer, or, if possible, a better gift. This is simply good business sense. They will become aware of the promotional gifts you are offering and if you have not included them already they will consider what value you are placing on the relationship. This may be enough for them to take their business elsewhere! Always ensure they receive the gift first, they have a presence in your industry and word of mouth is a very powerful force. Their recommendation to others can increase your sales.

The gift

Finally, it is essential, and surprisingly often overlooked, to provide your business name and contact details on the gift. Without this the gift has a lot less value! Potential customers need to be able to contact you. It is always advisable to have the contact email or phone number fairly large with a one line caption that will ensure they know what you are selling. Your company name is actually slightly less important! Of course, if you have a recognized logo this can provide most of this information in one go!

corporte gift

Corporate gifts are good marketing. They’re ideal for companies that want to boost sales, grab attention and make people curious. If your goal is to promote your business, than using gifts is a smart advertising strategy. Conventional items such as mugs, pens, shirts, hats, and notebooks may seem boring; but they have the greatest impact. An employee who chooses to wear a t-shirt with your company logo imprinted will instantly make viewers want to know more; the more people wear that t-shirt the better chances you have to help your start-up thrive.

Professional guest post by John Smith (VeritasGifts.co.uk!)

5 Tips to Get Your Salary Back up to Market Value

It is a sad fact of life than many employers will not offer a salary increase unless you ask for it. Larger firms may offer regular, inflationary increases but this will not be the significant gesture that your hard work deserves. Provided you have been consistently working hard and have been with the company for a while then the following tips should help you achieve the raise you deserve.

Negotiating a pay rise Comvort Blog

  1. Know the right time to ask for a raise

Once you have worked at a company for a while you will come to understand your boss’s moods and when might be the best time to approach regarding this sensitive subject. Provided you have not recently messed up and the company is doing well you should request a meeting with your boss to discuss your current work and pay. Never spring this subject on them.

If you’re planning to negotiate, make sure to do it properly. Assess your options and don’t go overboard; negotiate for what’s rightfully yours. For example, if you’re been with the company for 3 years, then you are entitled to a raise. Start the negotiation with an emphasis on the main reasons you deserve to receive more money. Provided that have the right arguments you have the best chances of getting that 3% raise. Show them that you’re valuable and they won’t risk losing you.

  1. Focus on your industry

It is essential to know how much other people within your industry are being paid. It is not likely that your boss will dramatically increase your salary if you are already being paid the going rate for your position. Your HR department may be able to assist with this or one of the many websites which offer pay comparisons.

Knowing how much similar positions are worth across the industry is a good starting point. From there you need to look at what you do which is above and beyond the normal call of duty. These factors should be listed so that you can refer to them in a meeting. If you have been with the company for a long time or it has been a long time since you had a raise it is essential to make a note of this information and use it in your meeting. Keep copies of your research to support where you are getting your figures from. It is also imperative to collect information together regarding specific projects and have this to hand for your meeting.

  1. Never threaten and always have a back-up

The worst thing you can do when asking for a raise is threaten to leave. This looks unprofessional and may also leave you in a position. If you really need to use this approach you should ensure you have a new job offer lined up first. It is essential to consider your boss’s response and reasoning and then to prepare a back-up plan to fight this contingency. One scenario may simply involve your boss saying no to a raise. It is perfectly acceptable to ask why this is and when a more appropriate time would be. Whatever your boss’s response you will be able to take a note of his words and document proof in order to call a new meeting in another two or three months.

  1. Stick to the truth

It is imperative to have solid facts and to tell the truth when negotiating a raise. If you do not you will be caught out and the raise refused or your boss will find out later. Either way this will not make for a comfortable working relationship.

Equally if you feel you are worth an extra $5,000 but are not sure the company will go that high you still need to ask and back up your request with evidence. If you as for less you may get it but you will never know if you could have got what you are worth and you will remain with the feeling of being underpaid.

No guns Comvort Blog

  1. Value and emotional connection

It can be very beneficial when requesting a raise to point out to your boss the value which you bring to the company. Your value will be in your knowledge of the work processes and can even be a reflection of the cost of extensively training a replacement. Facts are essential to back up any claim. You need your boss to have empathy for your request and this means they should relate to you. Any request meeting should start with how grateful you are for the employment and what the company has done for you so far. It can also be useful to hint at your excitement regarding the future of the company and you within that future.

Professional Guest post by Jason Phillips and TheGapPartnership.com!

Talk less and listen more – key to ace negotiations at your business deals

Negotiation is an art that very few people can understand. It’s a special skill that influences lives, so only the toughest will master it. Dealing with customers, investors and suppliers is easier said than done, especially in the business environment. The secret to winning negotiations is to “read” your opponent. Assess body language and become an active listener if you want to land the best deal. Negotiating with business partners demands fortitude, commitment and patience. Do you have what it takes to win? Here are some tips to help you ace negotiations when closing business deals.

Listen more

Shut up

Talk less during a business negotiation and you’ll have a lot to win. Too much chitchatting can backfire when you’re trying to close a good deal. The more you talk the better chances your opponent has to beat you with your own guns. It’s amazing how much useful information you can obtain from someone just by keeping quiet. Allow your opponent to start a conversation and don’t interrupt him; pay close attention to his allegations, and if you sense that he’s making unfounded questions, ask for clearance.

Be the one to do the talking

If on the other hand, you’d like to do the talking, make sure your words have meaning. Studies have shown that the brain goes into a trance when facing verbal barrage. During one-on-one negotiations, this can work beautifully. A lot of business negotiators are good at talking; but that’s it. Their speech doesn’t have meaning, and they often end up mentioning facts and figures that don’t exist or are irrelevant to the negotiation in questioning. Talking that is meant to fill in empty air is not good for business, so whatever comes out of your mouth has to be backed up by solid proof, each and every time.

Do your homework

One can’t ace business negotiations if the information held is not solid enough. Good negotiators will never enter a meeting unprepared. It’s important to have the data in order to feel in control. Solid information gives you bargaining power, and the more you know the higher chances you have to persuade opponents to compromise. However, try not to confuse compromise with manipulation, do whatever you can to reach common ground. Mutual agreements foster relationships and solid relationships with trustworthy business partners can help your business attain worldwide recognition.

Use open-ended questions

Open-ended questions makes opponents believe that you’re willing to listen and learn. Avoid questions that begin with a verb, such as “Is this ok?” or “Is the offer on the table good enough?” and go for questions like “How do I make this better?” or “Are there any changes required in the current offer?” This way you leave room for improvement. Your opponent will notice that you’re willing to learn and further negotiations are in order, too.

Avoid lies at all costs

Nothing good can come out from telling lies when negotiating a business deal. If you don’t know what you say, talk less and allow your opponent to take the lead; but under no circumstances distort the truth because sooner or later someone will notice you just told a lie. Stay focused on facts and if there’s something you don’t like, say it out loud. Negotiating is directly linked to collaborating, so you shouldn’t be ashamed of the things you know nothing about.

body language

Pay attention to body language

Some people talk with their body language, and in business this can either help them, or destroy them. Nervousness and anxiety lead to an erratic behavior, while calmness and composure make you look professional and experienced. Assess your opponent’s behavior by allowing him talk first. This will give you an idea about his personality, as well as his general opinion about the business deal on the table.

There’s no exact recipe to winning negotiations. However, there are ways of turning a business meeting to your advantage. Enter negotiations prepared with information, talk less and listen more. Engage in a conversation and maintain a professional attitude; let opponents sense your business spirit but don’t raise your voice to exude power. Build a connection by looking for things you’ve got in common. It’s ok to let your guard down and relate to business partners, as long as you don’t forget the scope of the deal.

Professional Post By Jason Phillips and TheGapPartnership.com!

Negotiation tips for women – how to tackle negative feedback

Nobody likes to receive negative feedback and be judged for every little mistake they make; unfortunately, it’s a fact of life we can’t do anything about. Every now and then, we get constructive criticism from the people around us. This form of feedback is meant to improve our abilities, our skills and our perceptions. Experts agree that women get more negative feedback at the workplace than men. Why is this happening? Probably because a couple of centuries ago the work space was not meant for a woman, and whether we like it or not, some business fields are still made of 80% men and 20% women.

Negotiation tips for women

Ironically, women are not that sensitive after all. Some are tougher than men; and since modern society believes in equal rights between men and women, it’s now easier than ever to tackle negative feedback through negotiations. As long as women have the nerve to fight back, their negotiations techniques can help them ward off bad evaluations. Determination is everything you need to make yourself noticed.

Maintain control

Do yourself a favor and don’t start to cry at the office. Rather than make others pity you, it’s best to accept whatever they said and move on. Maintain a professional attitude – that will hurt them more than if you had burst into tears. Unlike men, women struggle to control their emotions. Although negative feedback can hurt, you have to be tough. In some circumstances, your boss might want to test your strengths to see how much you can take. If you get upset or defensive, the whole situation might worsen.

Every meeting should be seen as an opportunity to learn, and if your boss or supervisor is criticizing you, maybe you should revise your attitude. It’s really important to take notes when someone gives negative feedback. Accept whatever they have to say with dignity and don’t show any signs of weakness.

Negotiation tips for women

Why did you get negative feedback?

If your boss is giving negative feedback, it’s probably because you did something wrong. Ask for clearance in order to understand your mistake and do whatever’s necessary to fix it. There’s no shame in messing up, so just because you’re the only woman in a team of 10 co-workers, it doesn’t mean you’re responsible for everything. Speak up and don’t let anyone assume you’ll start to cry. “What did I do wrong? Is there any way I can fix this? I would love another opportunity; I know I’m better than this”.It’s really important to maintain a positive attitude. You made a mistake, that’s fine. Embrace it and move on.

Prove that you’re valuable

Although it’s not that easy to tackle negative feedback, it’s not impossible either. Have a one-on-one meeting with your boss; talk about your ambitions and highlight that you’re most committed person he’ll ever meet. “I’m going to work harder to prove you wrong”, “I’m driven and determined, I just need another chance at making things better”. When a supervisor or manager observes you’re eager to fix your mistakes, he will see you have a lot of potential. He might even realize that negative feedback was necessary to get you out of your comfort zone.

Why did you get negative feedback? If your boss is giving negative feedback, it's probably because you did something wrong. Ask for clearance in order to understand your mistake and do whatever's necessary to fix it. There's no shame in messing up, so just because you're the only woman in a team of 10 co-workers, it doesn't mean you're responsible for everything. Speak up and don't let anyone assume you'll start to cry. "What did I do wrong? Is there any way I can fix this? I would love another opportunity; I know I'm better than this".It's really important to maintain a positive attitude. You made a mistake, that's fine. Embrace it and move on.  Prove that you're valuable Although it's not that easy to tackle negative feedback, it's not impossible either. Have a one-on-one meeting with your boss; talk about your ambitions and highlight that you're most committed person he'll ever meet. "I'm going to work harder to prove you wrong", "I'm driven and determined, I just need another chance at making things better". When a supervisor or manager observes you're eager to fix your mistakes, he will see you have a lot of potential. He might even realize that negative feedback was necessary to get you out of your comfort zone.

Negative feedback can lead to success

It’s never easy to receive negative feedback, regardless of your career stage. Both men and women get upset and defensive when someone criticizes their work. Surprisingly, negative feedback is a great opportunity for you to learn, grow and surpass your boundaries. An employee who can take bad feedback with pride will probably become an excellent leader someday. It’s important to take risks if you want to succeed; he who has never taken a risk in his life can’t move forward because he can’t move pass his mistakes.

Usually, when a manager gives negative feedback, it’s because he cares. He sees something in you that you can’t. Young employees take bad feedback negatively; women in particular, often feel attacked and insulted. It’s wrong to assume that your boss has something personal with you. Rather than complain, did you ever think to negotiate? Bargain for what you believe in, let your boss know you’re the best and that his negative feedback will help you grow and make a name for yourself.

Comvort Professional post by Jason Phillips and TheGapPartnership.com!

How to create a newsletter that is a good read

Whether it targets customers, colleagues or other interested parties: an e-mail newsletter can be an extremely effective communication tool – provided that it is opened and read.

However, for a newsletter to be opened and read, or even – in the best case – to be looked forward to instead of just flooding the inbox, there are two important basic rules:

1) You shall not bore!

2) You shall not spam!

If put into practice, this means that a newsletter is not a waste product of old, existing texts; there needs to be an editorial staff in charge! Its contents need to be tailored to its reader’s interests and the topics covered should be both, informative and entertaining for the recipient.

Effective Newsletter

To ensure that the newsletter is a success, the first step is a precise definition of the target group.

Who do I want to reach, who should be receiving information?

Who should know what about the organization, the company?

In the second step, there are two questions to be answered – which, admittedly, is not always easy:

What are the target group’s interests?

Which content will provide additional benefit to the readers?

What will entertain or amuse the target group, which contents should be included in the editorial plan?

Lastly, use a proper style of writing and an appealing and reader friendly layout (a no-go is bright font on dark background, for example), and there is your newsletter that is a good read.

P.S: Integrated links provide additional benefits. Also, readers like to be entertained – however, please do not (!) desperately try to be funny.

Dr. Annegret Haffa

Dr. Annegret Haffa

 

 

 

 

 

 

 

 

Text by Dr. Annegret Haffa. @drhaffa
http://www.haffapartner.de
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