Tag Archive for Communication

104 Facts You Don’t Know About Mobile Marketing

Mobile marketing currently represents one of the newest forms of digital marketing present on the market. For those who do not know, it provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.

Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.

In this particular infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

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Professional Guest post by Website Builder WebsiteBuilder.org

Women in leadership – what makes public speaking so important to them?

Believe it or not, speaking in public is a national fear most people in business have. Research has proven that women in particular deal with very large obstacles. Even though many women have strong personalities, they cannot develop a “voice” thus are unable to express them through public speaking. Girls lose their capacity to speak up in early adolescence. If that ability is not nurtured on time, they eventually become afraid of standing out and they remain silent.

women Comvort Blog

Speaking in public while relating to others

Speaking in public is not just about speaking in front of people. It’s also about speaking while relating to them. Everyone can stand on a podium and hold a speech; but how many can do that while engaging those in the audience? Public presentations additionally involve communicating with employees, customers, clients and investors, as well as answering challenging questions from colleagues and superiors.

A lot of women find it difficult to convey ideas on the phone or in front of a large group of people. Inspiring and influencing people’s perception is tough because it involves speaking with authority and credibility. Fortunately, there are ways women can do that. All they have to do is take a risk and make themselves visible.

Establishing relationships

Speaking in public is an ability that can only be mastered with practice. Women must learn to speak in front of an audience if they want to thrive in the business environment. A detailed, accurate presentation can open a lot of doors for them. It can help them build strong relationships with their listeners. Confidence and authenticity are paramount when giving speeches. Whether you’re talking to employees or you’re getting ready to close a deal with an investor, it is important to believe in your strengths. You can do it providing that you can find the courage to showcase your expertise through words and body language.

Communicate, connect and inspire

In order to become an experienced leader you have to learn to communicate, connect and inspire. Speaking in public is a vital aptitude in business. One cannot thrive without it; self-awareness, people skills, self-management and social awareness are traits a leader must possess in order to help his/her companies succeed. Unlike men, women are a lot more sensitive. They’re sentimental and they often take things too personal. However, with proper training they can learn to express themselves and not let their emotions take over their judgment.

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Control your voice

Women should learn to control their tone of voice when holding presentations. They should stay away from sentences that seem like questions. Raising your voice at the end of a phrase creates confusion. That’s why you should listen to yourself speak first. Do that in private in front of the mirror, or better yet, record yourself speak. It will be easier for you to spot errors, not to mention that if you like what you hear your level of confidence will automatically increase too. Statements should sound like statements, so lower your tone and keep things casual.

Find your style

Women in leadership shouldn’t let themselves intimidated by their male counterparts. In order to feel confident while speaking in public, you have to find your style. Learn to feel comfortable on stage. Some people like to speak standing up, others prefer to sit down or move around holding a pen in their hands (or any other object). What makes you feel relaxed when you’re on stage or talking to a group of people? After you’ve made a decision you should begin focusing on perfecting your style.

Use your “womanly” traits to keep the audience engaged. Show compassion, altruism, and empathy. Don’t be afraid of letting people see the real you. Just because you’re a successful business woman it doesn’t mean you have to emphasize on your “bossy” attitude. Men usually do that; they always want to appear superior, and that’s usually because underneath they have serious insecurities they don’t want to deal with.

Speaking in public is paramount in business, and every successful business woman knows that. The more people you can move with your words and presence the better chances you have to take your company to new heights. Don’t let anyone intimidate you and use your “womanly powers” to draw attention. It will all be worth it in the end!

Professional Guest Post by Denny Averill (LondonSpeakerBureau.com!)

5 essential speaking skills every entrepreneur must have

public speaking skills

Success in business is not solely about having excellent business ideas or a good product to sell. These things don’t guarantee success. Long-term success depends on several other core skills. As an entrepreneur you must learn to masters most of them. Speaking in public for instance, is a trait you can’t overlook. Every business owner must know how to entice an audience. Here are 5 essential guidelines to help you master the art of public speaking.

  1. Time management skills

Every entrepreneur should have sound time management skills when speaking in front of an audience. For instance, if you have to talk to employees about a certain issue in the office, you are advised to be brief and concise. Don’t take be shallow when delivering a speech, but don’t get in too much detail either. Focus on the issue and seek for solutions. Ask for help from employees and look for a way to reach common ground. Time is of the essence, and if you’ve decided to talk to them during working hours, do it fast. Workers hate it when superiors take time from their schedules because this usually means they have to stay late to finish their tasks.

  1. Decisiveness

When speaking in front of an audience you must showcase thoughtfulness and decisiveness. Nobody will want to know what you have to say if you’re uncertain or unsure of what you’re trying to say. This skill is fundamental and it has to be mastered. Entrepreneurs deal with suppliers and investors all the time. They’re often compelled to make decisions fast otherwise their opponent may lose interest. Do you have what it takes to speak your mind and ask for what you want?

  1. Negotiation skills

There’s no way an entrepreneur can avoid speaking in public. This job usually entails a variety of additional responsibilities. You will have to deal with employees, investors, suppliers and vendors, so you can’t afford to lose your temper or worse, become nervous when it comes to making a decision. Negotiation skills are extremely important in the business environment. Speaking to 20 potential investors is not easy; you have to find a way to send a message and thus sell them your business. If you can’t grab their attention or bargain for a better deal, they won’t even listen to what you have to say.

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  1. Confidence

Speaking in public is all about feeling confident. The better you feel on stage (or in front of a group of people) the higher chances you have to win them over. Believe what you’re trying to say and showcase dedication. Put passion in every single word and your audience will want to hear more. A lot of entrepreneurs are not confident because they don’t feel powerful enough. Truth be told, there’s nothing to be afraid of. You are the owner, so people will have to listen to you. But for that to happen you must exude poise and charisma.

  1. Appealing posture

Posture and body language matter a lot in business. You cannot afford to look sloppy as people won’t respect you. Good posture, calmness and determination are traits that will make you the best entrepreneur. Don’t let anyone sense your anxiety and use mimics and gestures to keep an audience engaged. A good public presentation is based on information; although you don’t want to make it seem too technical. It’s quite alright to loosen up the ambiance a bit, and add a bit of humor to wake up those that have fallen asleep. Don’t cross your hands, don’t raise your voice, and don’t be shy in talking to the people. Address them questions and make them part of the speech; this adds value to your presentation and it makes it a lot more original.

 

Too many entrepreneurs fail to make their businesses thrive because they lack essential speaking skills. They don’t communicate with their people, and this decreases engagement in the office. When people don’t feel appreciated by their superiors, it is impossible to work in harmony and be productive. But if you learn to master the art of speaking in front of an audience, then it will be a lot easier for you to communicate with employees and grab their attention.

 

Professional Guest Post by Denny Averill (LondonSpeakerBureau.com!)

Talk less and listen more – key to ace negotiations at your business deals

Negotiation is an art that very few people can understand. It’s a special skill that influences lives, so only the toughest will master it. Dealing with customers, investors and suppliers is easier said than done, especially in the business environment. The secret to winning negotiations is to “read” your opponent. Assess body language and become an active listener if you want to land the best deal. Negotiating with business partners demands fortitude, commitment and patience. Do you have what it takes to win? Here are some tips to help you ace negotiations when closing business deals.

Listen more

Shut up

Talk less during a business negotiation and you’ll have a lot to win. Too much chitchatting can backfire when you’re trying to close a good deal. The more you talk the better chances your opponent has to beat you with your own guns. It’s amazing how much useful information you can obtain from someone just by keeping quiet. Allow your opponent to start a conversation and don’t interrupt him; pay close attention to his allegations, and if you sense that he’s making unfounded questions, ask for clearance.

Be the one to do the talking

If on the other hand, you’d like to do the talking, make sure your words have meaning. Studies have shown that the brain goes into a trance when facing verbal barrage. During one-on-one negotiations, this can work beautifully. A lot of business negotiators are good at talking; but that’s it. Their speech doesn’t have meaning, and they often end up mentioning facts and figures that don’t exist or are irrelevant to the negotiation in questioning. Talking that is meant to fill in empty air is not good for business, so whatever comes out of your mouth has to be backed up by solid proof, each and every time.

Do your homework

One can’t ace business negotiations if the information held is not solid enough. Good negotiators will never enter a meeting unprepared. It’s important to have the data in order to feel in control. Solid information gives you bargaining power, and the more you know the higher chances you have to persuade opponents to compromise. However, try not to confuse compromise with manipulation, do whatever you can to reach common ground. Mutual agreements foster relationships and solid relationships with trustworthy business partners can help your business attain worldwide recognition.

Use open-ended questions

Open-ended questions makes opponents believe that you’re willing to listen and learn. Avoid questions that begin with a verb, such as “Is this ok?” or “Is the offer on the table good enough?” and go for questions like “How do I make this better?” or “Are there any changes required in the current offer?” This way you leave room for improvement. Your opponent will notice that you’re willing to learn and further negotiations are in order, too.

Avoid lies at all costs

Nothing good can come out from telling lies when negotiating a business deal. If you don’t know what you say, talk less and allow your opponent to take the lead; but under no circumstances distort the truth because sooner or later someone will notice you just told a lie. Stay focused on facts and if there’s something you don’t like, say it out loud. Negotiating is directly linked to collaborating, so you shouldn’t be ashamed of the things you know nothing about.

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Pay attention to body language

Some people talk with their body language, and in business this can either help them, or destroy them. Nervousness and anxiety lead to an erratic behavior, while calmness and composure make you look professional and experienced. Assess your opponent’s behavior by allowing him talk first. This will give you an idea about his personality, as well as his general opinion about the business deal on the table.

There’s no exact recipe to winning negotiations. However, there are ways of turning a business meeting to your advantage. Enter negotiations prepared with information, talk less and listen more. Engage in a conversation and maintain a professional attitude; let opponents sense your business spirit but don’t raise your voice to exude power. Build a connection by looking for things you’ve got in common. It’s ok to let your guard down and relate to business partners, as long as you don’t forget the scope of the deal.

Professional Post By Jason Phillips and TheGapPartnership.com!

Ability to negotiate properly – how critical is it to your day-to-day business activities?

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There’s a misconception about top-notch business negotiators – people often assume that just because they have the best skills, they’re hostile and adversarial. That’s not always the case since having sound bargaining skills matters is critical to your daily business activities. In the business domain, you can’t survive just by saying “yes” to every proposition that you receive. Proper negotiation abilities are vital because they help you hone your business skills.

There have been many studies performed over the years on this matter, and they show that business people who resent negotiations are 60% less capable of success. If the rest of the people in your company would know to negotiate better it could greatly impact your company’s bottom line.

Outcomes must be determined before the beginning of a negotiation

It’s paramount that you understand exactly what your expectations are prior to entering a negotiation. Thus, you’ll know exactly if you can push forward or stop. Having a clear perspective of your bottom line averts you from manipulating or abusing counterparts. Furthermore, as long as your outcome is clearly defined, you’re on the safe side and you’re not at risk of saying “yes” to a deal that seems unacceptable.

Understanding the audience is critical

In negotiations and marketing, knowing and understanding your audience is critical. For that to happen, you must do your homework. How much information do your know about the person sitting across from your table? Before entering a meeting, you should find out more about their past deals. Did they have any issues with former clients? Are they open to negotiation? Do they have a rock solid reputation? Maintain eye contact and be prepared for anything. Engage in a conversation and keep your cool; it’s a sure way of knowing the person with whom you’re dealing with, not the business guru.

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Negotiation

Know your value – it will help you negotiate with a lot more enthusiasm

Many entrepreneurs are competent, trained individuals. They can achieve great things because they’ve got all the ingredients they need to attain greatness. Unfortunately, most of them are unaware of their true potential. In business, this can have dreadful consequences. Have your goals engraved in your head and adhere to your principles. Never let anyone intimidate you and stay focused if you want to make it in the business world. Having sound negotiation abilities is vital for your daily endeavors. You’ll have to persuade and convince employees, customers, and investors that you’re a capable and consistent individual. Provided that you know and understand your true value, you can do that.

Active listening – a vital skill in business negotiation

Generally speaking, business people are enthusiastic speakers. They want to say a lot of things and they want to say it fast. Unfortunately, they’re so focused on making themselves heard, that they forget to listen. Only the most skilled business persons can understand how important it is to listen. Active listening can provide you vital information about a counterpart, not to mention that it makes you appear calm and calculated. This is a good thing as nobody likes to negotiate under duress.

Active listeners are present and they never get caught up in the details; they allow the other party to talk and basically, they focus on what they’re saying. As opposite to average listeners, active listeners know every important fact, claim or allegation the other person has said.

Never get emotionally involved

As long as you can aim high and not get emotionally involved, you have an almost 100% chance of closing a good deal. Successful business negotiators are hopeful and confident in their abilities. You can get more as long as you have the nerve to ask for more. Only those who aim high become true experts in their field of work. The problem with most negotiators is that they get emotionally involved too often. They end up losing their temper and start screaming or shouting.

Don’t let an opponent get under your skin with plain words or an aggressive attitude. Fight back by remaining calm. It’s ok to be disliked, although it’s not ok to accept attacks and unethical remarks. In special circumstances it’s best to just walk away from a deal rather than risk damaging the integrity of your company.

By Jason Phillips and TheGapPartnership.com!