Tag Archive for Brand strategy
Among the vast array of technologies that have changed the way companies handle marketing, one of the most prominent innovations are smartphones. Just think about how often you check your smartphone everyday.
Mobile marketing is a multi-channel strategy which includes a wide range of activities that connect advertisers to a broader customer base through mobile devices and networks.
This is excellent for marketers since it increases the value of the advertising that gets through.
When done right, this type of marketing provides customers with personalized information so they can get what they need exactly when they need it. Basically, it is a win-win!
Being early adopters of this marketing trend gave many renewed brands a tremendous advantage over their competitors.
Below, an infographic created by App Geeks about the advantages of using mobile marketing.
Mobile marketing currently represents one of the newest forms of digital marketing present on the market. For those who do not know, it provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.
Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.
In this particular infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.
Professional Guest post by Website Builder WebsiteBuilder.org