Tag Archive for Brand strategy

104 Facts You Don’t Know About Mobile Marketing

Mobile marketing currently represents one of the newest forms of digital marketing present on the market. For those who do not know, it provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.

Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.

In this particular infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

mobile-marketing-final-with-logo

Professional Guest post by Website Builder WebsiteBuilder.org

5 tips to bring your global brand to a local audience

If your market is becoming increasingly saturated you might consider growing your business further afield. Take care though, what works in your native country might not always work in a foreign market.

Here are 5 tips to localise your global marketing campaigns.

  1. Think global – act human:
    A global company like Coca-Cola have their marketing campaigns revolve around people enjoying their products. The universal message used to frame this perceived emotion was ‘Always Coca-Cola’ which was then translated into different languages but the core message wasn’t the same. A more recent campaign was the ‘Share a Coke’ campaign which was first trialled in Australia and New Zealand in 2011 and saw a 7% increase in sales. This campaign was then subsequently rolled out globally. The message is simple and couldn’t possibly offend anyone.
  2. Research: When Proctor & Gamble first launched Pamper nappies in Japan it had a stork delivering a baby on the packaging. This packaging was effective in the U.S. but sales struggled in Japan as parents became confused by the image of the stork. It is recommended that you review your marketing collateral before launching your products in a foreign country.

    global

  1. Streamline content:
    To ensure your brand is visually consistent globally it is worth putting effort in creating assets, campaign resources and brand guidelines that can be used everywhere.
  2. Adapt to local marketing expectations:
    Expectations will vary per culture, for instance in the U.S. delivery is a key performance indicator and they prefer their goods to be delivered quickly, whereas France is much more focused on quality and delivery isn’t as much of an issue. Highlight these aspects in your communication.
  3. Global world: With social media messages spreading across the world much quicker – your cousin in the U.S., for instance, might complain about his level of service and you maybe based in the UK and this will still pop up on your time line. Customer service should be key and a global effort.

If you are looking to launch your campaign on a global level get in touch with your Comvort local agency partner today.

Professional Guest post by OWB-UK. (Agency Comvort Member since 2009).

Business books for 2016 – take your game to the next level

Thousands of business books are published every year. Many of them are a good read, but only some are really worth your while. Unfortunately, the daily entrepreneur is an extremely busy individual. Among all those employees and daily business responsibilities, finding time to read is nearly impossible. The key to success in today’s cut-throat business environment is all about motivation. There’s time for everything; all you need to do is stay organized. The following business books will offer you the drive you need to make a change and really take your company to new heights.

Lean Business Planning, by Tim Berry

Tim Berry is the founder of bplans.com and Palo Alto Software. He’s an outstanding entrepreneur and a guru of everything business related. In his book, Berry tries to make its readers understand that a business plan is NOT the key to success. It’s all about the planning itself and about the journey. Rather than focus all your attention on a single master plan for your start-up, consider a manageable plan that’s adaptable and easy to understand by your team.

Elon

Elon Musk, by Ashlee Vance

This book about the mind of a pioneer named Elon Musk, the founder of the famous SpaceX, PayPal and Tesla Motors. The author lets readers enter his genius mind, get inspired from his innovative ideas, and find a way to take their businesses to the next level too. In Elon Musk you’ll read about what it really takes for someone to become rich, and how far is one willing to go to make a change and have an impact on the future.

Mindsharing, by Lior Zoref

Mindsharing is an interesting business book about collective intelligence. It explores the idea of brainstorming and teamwork, and it emphasizes on the importance of working with a crowd to yield positive results. Why rely solely on your abilities when you can put together more than one brilliant brain to attain great success in business? According to the author, there’s an astounding amount of power in mind sharing. It can help you progress on both a personal and professional level; that’s because you’re constantly learning new things.

Work Rules, by Laszlo Bock

Laszlo Bock is the head of People Operations at Google. In this book, readers are taught about the great importance of hiring the best people for your business. Work Rules relies on data and research on the matter, and it attempts to prove that open-space work environments and happy employees are the key to a better company culture. If you think your employees need some motivation, or that you need some advice on how to be a better leader for your people, then you should definitely make time to check it out.

Work Rules Comvort

The Digital Marketer, by Larry Weber

Is your business operating in the advertising and marketing domain? Are you running out of ideas when it comes to developing new campaigns and retaining new customers? Well then you’re in luck. The Digital Marketer is a great book for business. It reveals some amazing tips about marketing strategies, and it offers a clear perspective of today’s most effective trends. Stop focusing on your brand and start centering your attention more on your customers. Find a way to pique their attention and they’ll want to know more your business too.

Boss Life, by Paul Downs

There are thousands of books out there “teaching” people how to make millions. Entrepreneurship is more than just about making money, living a glamorous life and giving commands. In Boss Life readers will learn that running a business is tough; and that the only way to success is honesty. The secret to having an efficient company is directly linked to an owner’s employees. The closer you are to your people, the better chances you have to thrive. Show them that you’re humane and they won’t hesitate to commit to you and your company.

Comvort reading reccomendations

Some books are life-changing, particularly those in the business domain. That’s because the best ones can really motivate us. They can persuade us to do more for yourselves and for your companies without useless compromises or bossy attitudes. The more open minded you are, the better chances you have to be heard, supported and listened to. Teamwork makes companies thrive, and thriving companies make good money. It’s a win-win!

Professional Guest post by Comvort collaborator Jason Phillips (LoveReading.co.uk!)

How Corporate Gifts can be used to Promote Your Business

Corporate gift business

How Corporate Gifts can be used to Promote Your Business

Business gifts have been used for many years as a way to say “thank you” and either build new relationships or solidify existing relationships. Gifts are usually given to suppliers, customers and even to employees. Alongside their role in improving relationships they can also serve as an additional way of advertising your business. The following steps should be adhered to; this will maximize the promotional prospects of your gifts:

Understand the gift

Everyone loves to get something for nothing and business gifts are especially good as people will never know what is going to be offered. There is a huge array of choices; from pens to clothing or even furniture! Your decision as to what gift to provide must be based upon your budget and what will most appeal to your target customer.

Promotional gifts

A gift can include a discount in respect of a specific purchase on your website. It can even be a generalized discount. Customers will be thrilled to get the gift and will visit your site when they may not otherwise have done so. This can be an excellent ploy to increase sales without pushing your business.

Excitement

The business gift has become a common place item and it can be difficult to come up with a new idea which gets potential customers excited. It is worth spending some time thinking of a new idea or concept. The promotional value and interest which can be generated by a simple campaign for a quality gift will provide better returns than thousands of dollars worth of advertising.

Have a budget in mind

It is important to view money spent on promotional gifts as investment and not money thrown away. With this in mind you need to set a budget for promotional gifts across the year. You will then be able to get your gifts to suppliers and customers at all times of the year; don’t just wait for the big holidays. This is an excellent tool for keeping your company in their thoughts at all times.

corporte gift

Focus on promotional value

Never underestimate the value of giving away small gifts at exhibitions and invents. The amount of people that you will expose to your products is phenomenal. Every visitor who takes a gift will have several contacts who they share the gift or news of the gift with. There are also many people who visit exhibitions simply to collect the gifts. This may appear to be a waste of materials but every one of these can be an additional sale and will know others who will be introduced to your company name and brand.

Loyalty

It is essential to ensure that your loyal customers receive the free gift on offer, or, if possible, a better gift. This is simply good business sense. They will become aware of the promotional gifts you are offering and if you have not included them already they will consider what value you are placing on the relationship. This may be enough for them to take their business elsewhere! Always ensure they receive the gift first, they have a presence in your industry and word of mouth is a very powerful force. Their recommendation to others can increase your sales.

The gift

Finally, it is essential, and surprisingly often overlooked, to provide your business name and contact details on the gift. Without this the gift has a lot less value! Potential customers need to be able to contact you. It is always advisable to have the contact email or phone number fairly large with a one line caption that will ensure they know what you are selling. Your company name is actually slightly less important! Of course, if you have a recognized logo this can provide most of this information in one go!

corporte gift

Corporate gifts are good marketing. They’re ideal for companies that want to boost sales, grab attention and make people curious. If your goal is to promote your business, than using gifts is a smart advertising strategy. Conventional items such as mugs, pens, shirts, hats, and notebooks may seem boring; but they have the greatest impact. An employee who chooses to wear a t-shirt with your company logo imprinted will instantly make viewers want to know more; the more people wear that t-shirt the better chances you have to help your start-up thrive.

Professional guest post by John Smith (VeritasGifts.co.uk!)

How to create a newsletter that is a good read

Whether it targets customers, colleagues or other interested parties: an e-mail newsletter can be an extremely effective communication tool – provided that it is opened and read.

However, for a newsletter to be opened and read, or even – in the best case – to be looked forward to instead of just flooding the inbox, there are two important basic rules:

1) You shall not bore!

2) You shall not spam!

If put into practice, this means that a newsletter is not a waste product of old, existing texts; there needs to be an editorial staff in charge! Its contents need to be tailored to its reader’s interests and the topics covered should be both, informative and entertaining for the recipient.

Effective Newsletter

To ensure that the newsletter is a success, the first step is a precise definition of the target group.

Who do I want to reach, who should be receiving information?

Who should know what about the organization, the company?

In the second step, there are two questions to be answered – which, admittedly, is not always easy:

What are the target group’s interests?

Which content will provide additional benefit to the readers?

What will entertain or amuse the target group, which contents should be included in the editorial plan?

Lastly, use a proper style of writing and an appealing and reader friendly layout (a no-go is bright font on dark background, for example), and there is your newsletter that is a good read.

P.S: Integrated links provide additional benefits. Also, readers like to be entertained – however, please do not (!) desperately try to be funny.

Dr. Annegret Haffa

Dr. Annegret Haffa

 

 

 

 

 

 

 

 

Text by Dr. Annegret Haffa. @drhaffa
http://www.haffapartner.de
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