HOW LONG DOES IT TAKE TO RANK IN GOOGLE?

A week, a month, a year plus? The question of how long it takes to rank top of Google is one that we’re asked almost daily. Unfortunately, it is a difficult question to answer as there are just so many variables to consider: existing domain authority, competition, on-site ranking factors, off-site ranking factors… The list goes on.

If you’re ready to put in the hard yards (or hire an SEO specialist to take care of things for you) then SEO can be a very worthwhile exercise, but it’s by no means a short-term strategy. Exactly how long does it take to rank in one of the lucrative ‘top of the first page’ positions on Google? The short default answer has to be – “it depends” but we couldn’t sleep well at night having left you with an answer like that!

Fortunately, thanks to the help of a superb study carried out by the team at Ahrefs, we think that we can do one better than to simply answer with our own question relating to the length of string. So to give you something a tad more quantifiable than a copout – “it depends”, we’ve created this infographic (below) to shed some light on the topic.

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

Courtesy of: The Website Group

 

Win every potential client!

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Only for independent Advertising – Digital – Media – and PR agencies.

Contact: central@comvort.com

Since 2014 scientists have been able to visualize emotional processes of the brain. Comvort member trio-group developed the brandsync system with some of these scientists. brandsync is a unique working method for emotional branding, based on neuro- and cognitive science as well as brand communication.
This method combines conventional marketing practices with different scientific models, specifically emotion and motivation characteristics. That is the reason why brandsync is able to determine and synchronize the different emotions and motivations of customer segments, departments, divisions, but also of further target audiences such as branches, points of sale and final customers.
As a result with right application every potential client is going to want to work with you.
These scientists and the development team of the trio-group among others will speak at our annual meeting, 9.-12. November, Francfort/Main, Germany, about this revolutionary technique. Scheduled workshops serve to convey the knowledge to enable you to use brandsync in your own company.
This is your most important appointment this year! Plan to come to Frankfurt/Main this November!
Details regarding the conference program, list of speakers, social team building as well as prices and booking details: Please send us a E-mail: central@comvort.com

 

104 Facts You Don’t Know About Mobile Marketing

Mobile marketing currently represents one of the newest forms of digital marketing present on the market. For those who do not know, it provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.

Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.

In this particular infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

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Professional Guest post by Website Builder WebsiteBuilder.org

How To Track And Validate Website Sales Leads By Marketing Channel

A broken bone is relatively easy for a doctor to fix, but what if that doctor didn’t know which bone was broken? Putting the patient’s entire body in a cast might solve the problem, but it’s terribly inefficient — not to mention unpleasant for the patient. Knowing as much as you can about a problem makes it much easier to solve, and the same principle applies to optimizing a lead generation website.

Here at PPC services agency Straight North, we’ve found that many online marketers don’t have all the information they need to improve their websites. That’s because they rely on the raw conversion numbers from Google Analytics, which don’t identify which conversions are true sales leads and which are dead ends. Implementing lead validation and tracking into their lead generation websites can give these marketers the additional level of information they need to succeed. The following presentation details the step-by-step process of implementing lead validation and tracking into an Internet marketing campaign. Read it, and you may be able to better identify the problems lurking in your data.

Matt Cannon is Director of Web Services at Straight North, an Internet marketing firm in Chicago that offers SEO, PPC and web design services. Cannon manages all web development activities, making sure that every project is applying current development standards and techniques.

How to Track and Validate Website Sales Leads from Straight North, a provider of PPC services

What Is Your Lead Generation Process for New Business?

Believe it or not, most small to midsize agencies have no consistent process for generating online leads.

Business development doesn’t have to be so difficult. With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads.

Here are 7 ideas to help get you started:

1. Consistently Use Lead Generation Platforms

The battle for new business has moved online.

According to Marketing Sherpa, 80-90% of business to business transactions begin with a search on the web.

Lead Generation
You want to enlarge your agency’s online footprint to have the ability to consistently generate more leads. These are some proven platforms:

  • For over eight years, I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of authority and appeal to a very specific target audience. It’s like a fishing expedition. You fish for a specific fish with a particular bait, you fish away from the boat (the agency’s website) so you don’t scare off the fish.
  • Repurpose your online content into white papers, eBooks, SlideShare presentations and videos.
  • Create your own training events. Add live webinars, online training courses, offline seminars and workshops to your lead generation tool box as a way to build relationships and buy-in from prospects. You’ll quickly establish value and a positioning of expertise when your first face-to-face meeting is a paid engagement.
  • Use your personal social media accounts to grow your online community of prospects and engage with them online. Most agencies still haven’t tapped into the power of social media for creating new business leads. It is networking on steroids.

2. Create Specific Calls-to-Action

A call to action is an important element for generating inbound leads. Every call to action must immediately answer two primary questions: First, what do you want prospects to do? Second why should they do it? An effective CTA will eliminate the guesswork. A resource that you might find helpful is Hubspot’s 101 Examples of Effective Calls-To-Action.

3. Qualify Your Leads

To begin a successful lead generation program, one of the first steps is to identify and qualify your best prospects.

A business development person without leads is like a fish out of water. Neither can survive very long. Yet …

Only 30% of B2B marketers know the names of decision makers in the companies they are targeting. The RAIN Group

To be successful in new business development, you must first name your prospects. Then it’s important to qualify them. Unqualified prospective client meetings are as bad as no meetings at all. It is a waste of agency time and resources.

4. Try Speaking for New Business

Speaking at events attended by your best prospects will provide you with instant credibility. It’s an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.

Public speaking is an essential component to my business development program. I have been the keynote speaker for more than 100 events in the U.S., Canada and in the UK, speaking on topics related to leadership, business development, and social media. It’s typical to come away from these meetings with new clients. That’s why my personal marketing is designed to facilitate more opportunities to speak.

5. Eliminate Web Forms to Connect with a Person

Most people don’t like completing online forms. Prospects have no idea who gets their information,  the follow-up or how their info will be used in the future. When a prospect has an interest, it is often short-lived. I encourage my clients to make their contact information directly available to their prospective clients. Remember, you’re not selling widgets! Make it easy for them to reach out to you.

6. Add and Optimize Landing Pages for More Leads

Landing pages are vital to producing inbound leads. According to some studies, over half of landing page visitors leave within 5 seconds. You need to know how to get the most from them. For instance:

  • Using correct targeting and testing methods can increase conversion rates up to 300%.
  • According to the Marketing Sherpa’s Benchmark Report on Landing Page Optimization, only 52% of businesses and agencies that use landing pages test them to find ways to improve responses.
  • You should have only one specific offer for each landing page but 48% of landing pages contain multiple offers.
  • Adding videos on a landing page can increase conversions by up to 86% according to a study by Eye View Digital.
  • You may not realize it but long landing pages have the greater potential to generate significantly more leads, up to 220% more leads than above the fold call-to-action. Email Monks

New business success is dependent on the number of qualified leads. So, the first step toward this objective takes place by developing effective landing pages.

7. Provide Social Proof

As part of my consulting work, I’m asked to review a lot of agency websites from a new business perspective. Recently, I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.

Third-party validation is a powerful tool.

63% of consumers indicate that they are more likely to purchase from a site if it has reviews and testimonials. – CompUSA and an iPerceptions study

Adding client testimonials and recommendations is one of the easiest ways to empower your lead generation program. Testimonials help to eliminate skepticism, provide credibility and trust.

 

Professional Guest post by Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines