How Corporate Gifts can be used to Promote Your Business
Business gifts have been used for many years as a way to say “thank you” and either build new relationships or solidify existing relationships. Gifts are usually given to suppliers, customers and even to employees. Alongside their role in improving relationships they can also serve as an additional way of advertising your business. The following steps should be adhered to; this will maximize the promotional prospects of your gifts:
Understand the gift
Everyone loves to get something for nothing and business gifts are especially good as people will never know what is going to be offered. There is a huge array of choices; from pens to clothing or even furniture! Your decision as to what gift to provide must be based upon your budget and what will most appeal to your target customer.
A gift can include a discount in respect of a specific purchase on your website. It can even be a generalized discount. Customers will be thrilled to get the gift and will visit your site when they may not otherwise have done so. This can be an excellent ploy to increase sales without pushing your business.
The business gift has become a common place item and it can be difficult to come up with a new idea which gets potential customers excited. It is worth spending some time thinking of a new idea or concept. The promotional value and interest which can be generated by a simple campaign for a quality gift will provide better returns than thousands of dollars worth of advertising.
Have a budget in mind
It is important to view money spent on promotional gifts as investment and not money thrown away. With this in mind you need to set a budget for promotional gifts across the year. You will then be able to get your gifts to suppliers and customers at all times of the year; don’t just wait for the big holidays. This is an excellent tool for keeping your company in their thoughts at all times.
Focus on promotional value
Never underestimate the value of giving away small gifts at exhibitions and invents. The amount of people that you will expose to your products is phenomenal. Every visitor who takes a gift will have several contacts who they share the gift or news of the gift with. There are also many people who visit exhibitions simply to collect the gifts. This may appear to be a waste of materials but every one of these can be an additional sale and will know others who will be introduced to your company name and brand.
It is essential to ensure that your loyal customers receive the free gift on offer, or, if possible, a better gift. This is simply good business sense. They will become aware of the promotional gifts you are offering and if you have not included them already they will consider what value you are placing on the relationship. This may be enough for them to take their business elsewhere! Always ensure they receive the gift first, they have a presence in your industry and word of mouth is a very powerful force. Their recommendation to others can increase your sales.
Finally, it is essential, and surprisingly often overlooked, to provide your business name and contact details on the gift. Without this the gift has a lot less value! Potential customers need to be able to contact you. It is always advisable to have the contact email or phone number fairly large with a one line caption that will ensure they know what you are selling. Your company name is actually slightly less important! Of course, if you have a recognized logo this can provide most of this information in one go!
Corporate gifts are good marketing. They’re ideal for companies that want to boost sales, grab attention and make people curious. If your goal is to promote your business, than using gifts is a smart advertising strategy. Conventional items such as mugs, pens, shirts, hats, and notebooks may seem boring; but they have the greatest impact. An employee who chooses to wear a t-shirt with your company logo imprinted will instantly make viewers want to know more; the more people wear that t-shirt the better chances you have to help your start-up thrive.
Professional guest post by John Smith (VeritasGifts.co.uk!)