Archive for Marketing Strategy
Although there are many marketing channels at your disposal, email is arguably the most powerful strategy for both B2B and B2C advertisers. This cost-effective solution enables you to reach potential customers in the place they visit every day – their inbox.
However, it’s not enough to just send emails from time to time. Your potential customers receive dozens of emails per day but open only a small part of them and engage with even fewer.
That being said, it’s more than evident that it’s time to start optimizing your email marketing campaign to get the most out of it.
The team behind 99firms.com created the infographic below to provide you with the most efficient hacks, supported by case studies.
Among the vast array of technologies that have changed the way companies handle marketing, one of the most prominent innovations are smartphones. Just think about how often you check your smartphone everyday.
Mobile marketing is a multi-channel strategy which includes a wide range of activities that connect advertisers to a broader customer base through mobile devices and networks.
This is excellent for marketers since it increases the value of the advertising that gets through.
When done right, this type of marketing provides customers with personalized information so they can get what they need exactly when they need it. Basically, it is a win-win!
Being early adopters of this marketing trend gave many renewed brands a tremendous advantage over their competitors.
Below, an infographic created by App Geeks about the advantages of using mobile marketing.
A week, a month, a year plus? The question of how long it takes to rank top of Google is one that we’re asked almost daily. Unfortunately, it is a difficult question to answer as there are just so many variables to consider: existing domain authority, competition, on-site ranking factors, off-site ranking factors… The list goes on.
If you’re ready to put in the hard yards (or hire an SEO specialist to take care of things for you) then SEO can be a very worthwhile exercise, but it’s by no means a short-term strategy. Exactly how long does it take to rank in one of the lucrative ‘top of the first page’ positions on Google? The short default answer has to be – “it depends” but we couldn’t sleep well at night having left you with an answer like that!
Fortunately, thanks to the help of a superb study carried out by the team at Ahrefs, we think that we can do one better than to simply answer with our own question relating to the length of string. So to give you something a tad more quantifiable than a copout – “it depends”, we’ve created this infographic (below) to shed some light on the topic.
As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).