Archive for entrepreneur

          Titel3 copy

Diana grün

          

 

 

 

Only for independent Advertising – Digital – Media – and PR agencies.

Contact: central@comvort.com

Since 2014 scientists have been able to visualize emotional processes of the brain. Comvort member trio-group developed the brandsync system with some of these scientists. brandsync is a unique working method for emotional branding, based on neuro- and cognitive science as well as brand communication.
This method combines conventional marketing practices with different scientific models, specifically emotion and motivation characteristics. That is the reason why brandsync is able to determine and synchronize the different emotions and motivations of customer segments, departments, divisions, but also of further target audiences such as branches, points of sale and final customers.
As a result with right application every potential client is going to want to work with you.
These scientists and the development team of the trio-group among others will speak at our annual meeting, 9.-12. November, Francfort/Main, Germany, about this revolutionary technique. Scheduled workshops serve to convey the knowledge to enable you to use brandsync in your own company.
This is your most important appointment this year! Plan to come to Frankfurt/Main this November!
Details regarding the conference program, list of speakers, social team building as well as prices and booking details: Please send us a E-mail: central@comvort.com

 

Books for Entrepreneurs: That you must absolutely read in the coming year

The internet can provide a huge amount of information, it can also provide a wide range of distractions, and social media is one such distraction! However, no matter how good the information is on the internet there is a time when it is better to curl up and read a good book – particularly if you’re an entrepreneur searching for some inspiration. A physical book can be leafed through, reference and left open while comparing it with another one. This is all so much easier than having multiple internet sites open. The following business books are a must-read during the coming year:

Marissa Mayer & The Fight to Save Yahoo! By Nicholas Carson

In “The Fight to Save Yahoo” you’re being introduced to the story of MComvort recommends Marissa Mayer & The Fight to Save Yahoo! arissa Mayer who left Google to save Yahoo. Unfortunately, not every story is a success story. The attempt attracted a lot of interest and even saw an adaption of this book appear in the New York Times. The books is extremely challenging and attention-grabbing; a must-read for those who want to find out how mistakes can be put to good use in business.

Elon Musk: Telsa, Space X & The Quest for a Fantastic Future. By Ashlee Vance

The author of this book is an experienced technical writer and frequently contributes to the Bloomberg Businessweek. “Telsa, Space X & The Quest for a Fantastic Future” is an interesting book that follows Elon Musk’s attempts to reinvent the future and provides some gripping glimpses into the mind of an entrepreneur.

The Innovators. By Walter Isaacson

This is the same author who wrote the excellent autobiography about Steve Jobs. The Innovators is a book written in the same vein, although it covers multiple people in the process. As the title suggests it studies how the digital revolution came into being.

Scaling Up Excellence. By Robert I Sutton & Hayagreeva Rao

The authors of this book actually teach a class at Stanford and use their book to complement the course. “Scaling Up Excellence” is well written, in a friendly tone and will allow you to discuss scaling with any interested party. One read of the book and you will be able to hold a conversation with a specialist!

Comvort recommends the book Scaling

The Hard Thing about Hard Things. By Ben Horowitz

The author of this book is one half of the Silicon Valley based company, Andreessen & Horowitz. The focus of “The Hard Thing about Hard Things” is on how to start a business from scratch, as revealed by an industry insider; someone who has been there and done just that. As well as start up information it will give you an insight into a successful entrepreneur’s mind.

Zero to One. By Peter Thiel

This is return by the co-founder of Paypal and looks at that idea that it is better to go from nothing to something than from something to something better. “Zero To One” teaches you to look for something new, the next opportunity and seize it.

Hooked. By Nir Eyal

This is currently the most recommended book to read for anyone looking to start a business. Written by an entrepreneur, “Hooked” looks at which products have stormed the market and what similarities there are between these products. More importantly, it looks at what makes these products appealing and how do they become so popular and in demand.

Creativity Inc. By Ed Catmull

The author of ‘Creativity Inc” is the co-founder of Pixar with Steve Jobs; he uses this book to share his experience of how to build a creative culture. In a nutshell, the book promotes the importance of having a good team, because they can make even an average idea brilliant. The author has a great deal of experience to share on this subject, and it’s certainly a pleasant read for novice entrepreneurs searching for their big break.

Creativity

Are you an enthusiastic entrepreneur who’s just lacking inspiration? Do you need motivation but you can’t find it anywhere? Well then you might want to read a good book to stir you in the right direction. Make your pick, check out our suggestions and prepare yourself to become the next Donald Trump in your own domain of activity.

Professional Guest Post by Comvort collaborator Jason Phillips and LoveReading.co.uk!