Archive for Communication

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Only for independent Advertising – Digital – Media – and PR agencies.

Contact: central@comvort.com

Since 2014 scientists have been able to visualize emotional processes of the brain. Comvort member trio-group developed the brandsync system with some of these scientists. brandsync is a unique working method for emotional branding, based on neuro- and cognitive science as well as brand communication.
This method combines conventional marketing practices with different scientific models, specifically emotion and motivation characteristics. That is the reason why brandsync is able to determine and synchronize the different emotions and motivations of customer segments, departments, divisions, but also of further target audiences such as branches, points of sale and final customers.
As a result with right application every potential client is going to want to work with you.
These scientists and the development team of the trio-group among others will speak at our annual meeting, 9.-12. November, Francfort/Main, Germany, about this revolutionary technique. Scheduled workshops serve to convey the knowledge to enable you to use brandsync in your own company.
This is your most important appointment this year! Plan to come to Frankfurt/Main this November!
Details regarding the conference program, list of speakers, social team building as well as prices and booking details: Please send us a E-mail: central@comvort.com

 

104 Facts You Don’t Know About Mobile Marketing

Mobile marketing currently represents one of the newest forms of digital marketing present on the market. For those who do not know, it provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.

Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.

In this particular infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

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Professional Guest post by Website Builder WebsiteBuilder.org

Tips to plan and execute a successful conference or customer Event

Great things do not just happen. A great event does not just go perfectly without serious planning before it all starts. Conferences and customer events are very interesting but not so easy to plan especially if you are keen on everything being perfect during the event. However, nothing is ever impossible. You just need to make your research and find those tips that are worth considering so that you might be able to plan memorable events that will make you feel proud of yourself. Take some time before the event to plan everything in detail and leave no room to unwanted surprises that might just ruin everything you have worked so hard to achieve. The success of every event is always in its details, do not forget it!

Tips Comvort Blog

Establish the Target Audience

Before planning anything for the great conference or customer event you have in mind you should clearly define your target audience. Once you have established this, you will be able to take proper decisions concerning the format of your special event, the prices to be spent, the location where it should all take place, how many people to invite or expect to be there, what kind of programs to include in the event as well as all the details related to any other special moment you may think of planning for your guests.

List Everything You Consider Important

Now that you know the kind of people to target for your conference or customer event, it is time to go forward and establish the next important details. Try to imagine how everything should happen and make a list of all the important details. Do not leave anything out because even the smallest detail can be very important and you do not want a conference fiasco just because you forgot about something. Think of the program content, details related to lighting, transportation and even parking when this might be an issue. No matter what kind of details might come up in your mind, write them down because it will be all on you if anything might not go well. When the event is great, the credit will also be attributed to you, the conference or the customer event planner.

Comvort Blog tips

Establish the Clear Purpose of Your Event

Whenever you are planning an event, you should have a clear purpose for it in your mind. It cannot greatly achieve more than one purpose so it needs to be a clearly defined one to bring you desired results in the end. Just try to focus on what your message should be through the planned event or what you actually want to promote through the event: the services of your company, the new product of your client, a certain type of business, etc. Also, is this an event meant to raise money somehow or for any type of cause? Everyone involved in organizing the event should be aware of this purpose so that you might all be able to work together and help the event achieve its main purpose.

Be Aware of Limitations

It is more than obvious that your goal is to plan the perfect conference or customer event but this does not mean that you should just lose it. Be aware of limitations at all time and be ready to face any challenge that might arise. Be realistic because if your expectations will be higher than it might be possible to achieve you will never feel like you have done a great job. Analyse the things you can plan for the type of budget you have available as well as the amount of time in which you are required to plan the event. Not to mention the importance of the event venue in Suffolk. You cannot achieve more or less than what the venue of the event allows you to achieve. Make sure you do not invite more people than you should because it is never comfortable to have the crowd unable to understand why they came there.

Planning the perfect conference or customer event is challenging but not impossible. With the main purpose of the event in mind, in a perfect event venue in Suffolk and with every detail carefully considered, your event will be a blast.

 

Professional Guest post by Denny Averill (WildernessReserve.com)

The “Internet Marketing Lead Generation Ecosystem” infographic

We are happy to share today a useful infographic sent by one of our professional collaborators of Comvort blog, Bri’an Fields, CONTENT MARKETING SPECIALIST from StraightNorth.

The “Internet Marketing Lead Generation Ecosystem” infographic was created by the Chicago SEO experts at Straight North, a B-to-B website design, SEO and PPC firm. It’s served as a blueprint to show how multiple online marketing channels can be leveraged to develop one online lead generation campaign.

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This infographic can help both beginner and experienced marketers to:

  1. Understand how various online channels can be combined to create an effective online lead generation campaign;
  1. Identify issues in your current campaign that can be potentially costing you leads, and create alternatives to revise and scale your current campaign.

The hexagons at the top show the numerous channels that can be used to drive traffic to your website. The middle section illustrates the process for reporting, contacting and lead validation, which should be managed by more seasoned Internet marketers. And, at the bottom of the infographic, it shows the leads gathered become a new customer.

Professional Guest Post by Bri’an Fields, Content Mktg Specialist from StraightNorth.

Five techniques to get your business ideas heard and sold more effectively

Having what you believe is a good business idea is only the start of your journey. In order to get your product or service into the market place you will need to ensure that potential customers and investors know about your product and are interested in either supporting you or purchasing from you. The following techniques will help you to get your business off the ground:

Business ideas Comvort Blog

  1. Investors

If you need to obtain finance and support to get your product made and onto the market you will need to attract the attention of investors. To do this you should consider the following three aspects:

  • Technology is everywhere; you should use it to assist with your efforts. Create a page for your business on one of the social networks and get your company out there. If the idea is good this may be enough to attract an investor. Alternatively you can try crowd funding websites.
  • Targeting investors which will be interested in your business and market will increase your chances of securing funding and will save you time and effort.
  • Personal networks can also lead to opportunities. Make sure all your family and friends know what you are doing; they may be able to help or know someone who can.
  1. Customer Base

You need to build a customer base in order to have people to purchase your products. You can do this before your product is even ready. The best way to build a customer base is to start discussing your product on the social sites and discover if they are interested in your proposed product.

The feedback from your social sites can also help you to establish which customers may be interested in your product. This will provide you with an idea of the age range and type of consumer you need to attract and may help with your marketing efforts.

efforts Comvort Blog

  1. Complementary Products

An excellent way of reaching new customers and building a good reputation is to approach businesses which offer a product that is complementary to yours. If you can convince them that you product is of interest and will add value to their business then you may be able to piggy back their promotion or simply approach their customers through a carefully designed leaflet. This can be a great way of building a customer base quickly.

  1. Business Plan

It is imperative that you have a business plan; this will provide you with a set of goals and allow you to track your progress in comparison to your expected progress. A business plan will be essential if you need to calculate the amount of funds required to start your business and particularly if you need to convince others to invest in you. It will also show you are professional and take your business seriously; this will encourage others to believe in you and support you. A business plan does not need to be complicated; it simply needs to highlight expected sales and how you expect to get these sales.  You will then need to record your known costs and estimate any other costs to show that your business is a worthwhile venture.

  1. Marketing Plan & Sound Speaking Abilities

To complement your business plan you will need to develop a marketing plan. You may wish to target social media sites and offer discounts on a first purchase or repeat purchases. You could even offer a loyalty card. Your marketing plan should also ensure you utilize the opportunity to do direct marketing.  There is still a place for this and, if properly done, you can send every prospective customer a free gift which will ensure they remember you when they need your services.

However, to do this properly you must have a good idea of which customers are likely to purchase your products. You do not want to send free gifts to anyone! To create a really successful marketing plan you should create a thirty second pitch, this should summarize your business and you, ensuring the listener is interested in what you have to offer.

Last but not least, it is equally important to entice the audience; the best way to do that is with public speaking. Organize workshops and attend business seminars to let people know about you and your business. By creating brand awareness you make other curious to know more. However, for an audience to trust your product and your company, they must first get to know you.

Professional Guest post by Denny Averill & LondonSpeakerBureau.com!