Archive for Business strategy

E-mail marketing optimization hacks

Although there are many marketing channels at your disposal, email is arguably the most powerful strategy for both B2B and B2C advertisers. This cost-effective solution enables you to reach potential customers in the place they visit every day – their inbox.

However, it’s not enough to just send emails from time to time. Your potential customers receive dozens of emails per day but open only a small part of them and engage with even fewer.

That being said, it’s more than evident that it’s time to start optimizing your email marketing campaign to get the most out of it.

The team behind 99firms.com created the infographic below to provide you with the most efficient hacks, supported by case studies.

 

Email Marketing Optimization Hacks & Case Studies (Infographic)

Mobile marketing

Among the vast array of technologies that have changed the way companies handle marketing, one of the most prominent innovations are smartphones. Just think about how often you check your smartphone everyday.

Mobile marketing is a multi-channel strategy which includes a wide range of activities that connect advertisers to a broader customer base through mobile devices and networks.

This is excellent for marketers since it increases the value of the advertising that gets through.

When done right, this type of marketing provides customers with personalized information so they can get what they need exactly when they need it.  Basically, it is a win-win!

Being early adopters of this marketing trend gave many renewed brands a tremendous advantage over their competitors.

Below, an infographic created by App Geeks about the advantages of  using mobile marketing.

Source:  appgeeks.org

 

Business etiquette and body language blunders

 

There are certain behaviors we all know will raise eyebrows and offend people. Standing too close to someone while talking, double-dipping, and a feeble handshake, are all examples of behaviors that others find off-putting.

Particularly in business, it’s crucial to avoid the common pitfalls and adhere strictly to etiquette, especially when in a foreign setting.

While Westerners are suspicious of people who avoid eye contact, East Asian cultures don’t consider looking someone in the eyes a must. In fact, many Chinese and Japanese consider steady eye contact provocative.

But there are also more subtle, perhaps culturally specific faux pas, and committing them can be as easy as inadvertently checking the time while speaking to someone, or nodding too frequently.

Then, of course, there are the behaviors we don’t even catch ourselves displaying, but which nonetheless cause others to take a dislike to us, such as fidgeting and clenching our fists, or crossing our arms during a conversation.

We’ve looked at a selection of common etiquette breakers, and some you may not have considered before.

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Business Etiquette and Body Language BlundersBusiness Etiquette and Body Language Blunders

Infographic by Swiss Canadian Capital

 

HOW LONG DOES IT TAKE TO RANK IN GOOGLE?

A week, a month, a year plus? The question of how long it takes to rank top of Google is one that we’re asked almost daily. Unfortunately, it is a difficult question to answer as there are just so many variables to consider: existing domain authority, competition, on-site ranking factors, off-site ranking factors… The list goes on.

If you’re ready to put in the hard yards (or hire an SEO specialist to take care of things for you) then SEO can be a very worthwhile exercise, but it’s by no means a short-term strategy. Exactly how long does it take to rank in one of the lucrative ‘top of the first page’ positions on Google? The short default answer has to be – “it depends” but we couldn’t sleep well at night having left you with an answer like that!

Fortunately, thanks to the help of a superb study carried out by the team at Ahrefs, we think that we can do one better than to simply answer with our own question relating to the length of string. So to give you something a tad more quantifiable than a copout – “it depends”, we’ve created this infographic (below) to shed some light on the topic.

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

Courtesy of: The Website Group

 

104 Facts You Don’t Know About Mobile Marketing

Mobile marketing currently represents one of the newest forms of digital marketing present on the market. For those who do not know, it provides customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.

Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls. As we live in the era of smartphones, mobile marketing carried out via push notifications is essential to promoting services, establishing brand loyalty, encouraging people to purchase products or services, but also making sure that existing customers return to buy more.

In this particular infographic compiled by the team behind Website Builder, you will be able to find 104 interesting facts that you don’t know about mobile marketing, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

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Professional Guest post by Website Builder WebsiteBuilder.org