Archive for 21 July, 2016

The “Internet Marketing Lead Generation Ecosystem” infographic

We are happy to share today a useful infographic sent by one of our professional collaborators of Comvort blog, Bri’an Fields, CONTENT MARKETING SPECIALIST from StraightNorth.

The “Internet Marketing Lead Generation Ecosystem” infographic was created by the Chicago SEO experts at Straight North, a B-to-B website design, SEO and PPC firm. It’s served as a blueprint to show how multiple online marketing channels can be leveraged to develop one online lead generation campaign.

lead-gen-ecosystem

This infographic can help both beginner and experienced marketers to:

  1. Understand how various online channels can be combined to create an effective online lead generation campaign;
  1. Identify issues in your current campaign that can be potentially costing you leads, and create alternatives to revise and scale your current campaign.

The hexagons at the top show the numerous channels that can be used to drive traffic to your website. The middle section illustrates the process for reporting, contacting and lead validation, which should be managed by more seasoned Internet marketers. And, at the bottom of the infographic, it shows the leads gathered become a new customer.

Professional Guest Post by Bri’an Fields, Content Mktg Specialist from StraightNorth.