Archive for 9 March, 2016

How do you have better conversations with people all over the world?

Communication is key to success. The world is more connected than ever before and sending an email is done in less than a minute. Even though communication has never been so instantaneous, you may still face some communication challenges.

By hiring a Comvort agency, you benefit from local teams positioned globally that have a wealth of experience communicating and dealing with your market.

Follow a few of Comvorts handy tips to overcome your specific cultural communication barriers:

The Swiss pursue non-aggressive, minimal bargaining methods, using their standards of quality as negation tools. This secures them good deals while maintaining a friendly business relationship.

In Hungary they hinge around unpredictable styles veering between co-operation and raising problems, before everyone talks at once to secure agreement on several points.

In the Netherlands, The Dutch corporate culture proceeds at an analytical pace without overt haggling or rushing, through which they lay solid factual foundations before establishing business consensus.

The Chinese use meetings as information gathering sessions, though final decisions are made elsewhere. They often play the ‘huge market’ card and fight for win-win solutions.

The Hong Kong business culture values time as highly as results and so eloquence is supported by quick concessions to close a deal faster.

omvort - Worldwide-international-communication

Australians prefer conducting business in a frank conversational style, to achieve friendly agreements reached through creative solutions and mutual comprise.

In Israel they are often highly logical. In business, they prefer direct approaches with clearly outlined proposals, before finalising deals supported by pragmatic conclusions.

In the UK they prefer to build up to professional matters, first establishing a rapport after and after that tend to stall while negotiating.

Professional Guest post by Agency OWB-UK.
Comvort Member since 2009.

*(Source: http://blog.hubspot.com/marketing/global-communication-tips)

Selling your products to a global market

Company results have been great year after year but shareholders want more. A logical step might be to launch a new range of products or to take your bestsellers to a foreign market. Surely your bestselling product will sell in a similar market? Despite the market being similar, some companies are still not able to survive in the foreign markets due in most part to poor marketing strategies and lack of understanding of how to operate in the new market.

Comvort will be with you throughout the whole process of marketing your product range to a new international market, enriching your campaign with local expertise that has a deep understanding of your targeted regional culture better than anyone else. Here are a few pointers to give you a better idea:

Research
Research is the key – before launching a product you need to understand customer preferences, potential competitors, appropriate market price, relevant laws, internet penetration but also payment providers.

Local Language
When you market your products internationally use local media channels. When you are using these make sure that your brand message is conveyed in the local language. Particular care should be given to ensure that your brand name doesn’t mean anything else to a different culture. An unfortunate example is when Nokia launched their mobile phone ‘Lumia’ in Spain, which translated to slang for prostitute.

Pricing strategy
When marketing in a foreign market there is so much more to pricing than simply exchanging £10 to a local currency. Pricing levels and overhead costs need to be taken into account when coming up with the prices for your products. For example, if you are trying to sell goods to India take into account that duties could sometimes be as high as the selling price of the product.

When you are doing business abroad be sure to consult your local marketing agency first.

Professional Guest post by Agency OWB-UK.
Comvort Member since 2009.

Pitch Perfect – Are you prepared for an international pitch?

If 2016 is the year that your business is expanding internationally; you will no doubt be speaking to local customers and regional stakeholders with a vested interest in your new outreach. This unfortunately comes with an all-new set of challenges.

Comvort will assist in your preparation for such an event, offering industry leading insight and feedback on your pitch. Begin with this handy checklist as we make this process a whole lot easier:

Research the company – The more you know the better. Observing their company culture and mission statement will give you a better understanding of how you should approach and address them. Focus on your body language and tone of voice, placing particular impetus on conveying enthusiasm and confidence. This is especially important when everyone in the room might be not be speaking the same language. This is something you can easily practice in the mirror.

Establish objectives – Do you want to make a quick sale now or spark an interest that will later lead to presenting your ideas in front of key decision makers? Be sure to spend time building a relationship and establishing objectives, particularly in countries that value long-term partnerships.

pitch perfect Comvort

Prepare yourself for cultural gaps – A prime example of this can be American business people often being uncomfortable with silences in conversation and will tend to keep talking or engaging in ‘small talk’ when they’re listening to the proposal of another party. When preparing for an international meeting it is a must to read up on the local culture and avoid any potential awkward moments.

Take your time doing business – In the western world we believe in and apply the common expression “Time is money”, however Asian cultures do not share this approach to time and processes can be slower in comparison.

Speak clearly and avoid jargon, slang and idioms – Stick to Standard English. Not everyone has heard of and understands expressions such as ‘that’s a piece of cake’ or ‘kill two birds with one stone’. Also give your audience an occasional pause, allowing them time to take notes and catch up.

Use visual aids & handouts in your presentation: This allows your audience to receive your message on a number of channels and will increase effectiveness.

Bilingual staff: If you are regularly conducting business on an international stage it might be worth hiring a bilingual member of staff. Ensuring that your pitch’s insight and advice is communicated in in a fluid and cohesive manner.

If you have any further suggestions to optimise any international pitch, please let us know in the comments below!

Professional Guest post by Agency OWB-UK.
Comvort Member since 2009.